STRATEGIC PARTNERSHIPS ARE FUNDAMENTAL TO ENSURE OUR CUSTOMERS’ SUCCESS

NEERAJ BHATIA
Director Channel & Partner Alliances- India & South Asia-Red Hat India Pvt. 

NEED OF A PARTNER PROGRAMME

As technology advancements continue to disrupt business models and organizations need to adopt new technologies, such as hybrid cloud, containers, artificial intelligence, automation to transform their business and innovate in order to differentiate themselves from competitors and drive business growth. As a result, partner programs have become an integral part of business strategies to grow in unfamiliar and new territories, tap new customers or sell additional solutions and services.

IMPORTANCE OF A PARTNER PROGRAMME

Our partners with leading platform architects provide solutions that speed deployment, improve performance, and maximize return on investment. This allows Red Hat solutions to be incorporated in both broad and niche industries and ultimately allows us to reach a larger customer base and embed technology into more industry solutions. Our partners play a significant role in our go-to-market strategy and our overall success. Year over year, they have brought invaluable ability and resources for the benefit of our customers by being true ambassadors of Red Hat and our enterprise open source solutions, from automation to hybrid cloud infrastructure, Openshift based containerisation and beyond.

MAIN CONCERNS TO ADDRESS

It is essential for partners to possess the necessary service capabilities to maintain and continuously enhance applications for customers, while delivering solutions around the cloud. This not only allows channel partners to maintain a higher bottom-line but also to expand their market share. Therefore, it becomes imperative to enable partners with emerging concepts like cloud, containerization, virtualisation, automation, AI, ML, etc. which will allow them to build necessary services frameworks to fulfill the role of service provider to their customers and address their business challenges.