In 2020, a lot more companies will adopt and implement the right technologies to enhance the overall customer experience and relationship. One among them will be AI (artificial intelligence).
“The proliferation of artificial intelligence (AI) in everyday life, such as personalized product recommendations and voice-activated personal assistants are pushing companies across industries to meet and exceed the ever-rising standards of engagement,” says Sunil Jose – Senior Vice President & Country Leader at Salesforce India. “AI helps boosts productivity of marketers by empowering them to channel their time more efficiently. For instance, AI provides smart social insights that allow marketers to connect and evolve messages across channels based on customer behaviour, and provide automated, personalized customer journeys.”
