Supertron sets target of Rs.2,000 Crore

Supertron Electronics has organized National Sales Meet in Bangkok early May’14 and worked out business plans for the year 2014-15. The company has set a target of Rs.2,000 crore and each team member is determined and enthusiastic to achieve this goal.

Supertron has set the theme for the year “Towards a quantum leap”. V. K. Bhandari, Chairman & Managing Director, Supertron Electronics Pvt. Ltd, said, “We are adding new product lines in our basket, and to maintain current market dynamics, Supertron is providing its partners a  better support in terms of logistics, marketing & warranty, schemes & promotional support. We aim to add more retail partners, SI and dealers from smaller towns.”

The company foresees the future and promising market of SSD and has added the product line and nationally doing the business of Samsung and Transcend SSD, Dell AMD series laptop, Dell TAB for  southern market along with central India market Nagpur and Indore.

The company is also focussing on special vertical of CVRs (Car Video Recorders) which will be for Transcend. This product will go online and also through automobile accessory market.

To strengthen further the branch network, Supertron has opened branches in Vijaywada, Calicut, Madurai, Hubli and Surat. Supertron has introduced these branches to reach out to partners from the rural areas to grab the market share and develop better relationship with the partners. The company has set up satellite branches and the opening of a few satellite branches will be a great help for Supertron to put its footprints in the secondary market.