During the Pre-COVID India has not seen much growth in the online shopping. E-grocery but the pandemic changed everything to remote. India’s e-grocery market gained substantially demand. The reason grocery as a segment is smaller is because the offline kirana network is strong.
The pandemic made shopping for groceries online commonplace, and BigBasket, Swiggy, Dunzo, and Amazon now have their eyes on the big ball game into India’s $3.3 billion e-grocery market, which is set to touch $24 billion by 2025. How are the players gearing up for this shift?
According to RedSeer, the online grocery market has seen a massive 75 percent growth in the past 1.5 years, with a gross merchandise value (GMV) of $3.3 billion in 2020. It’s clear that the pandemic has removed any doubt investors, mentors, or entrepreneurs had in the e-grocery and online hyperlocal segment.
The recent Tata Digital acquisition of e-grocery unicorn BigBasket has kept the spotlight trained on a market that has seen phenomenal growth by other startups like Swiggy, Dunzo, Amazon, and Grofers.
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