Symphony Teleca Corporation (STC) has offered its predictions for top technology trends and innovations that will reach a new era in connectivity in 2014. Driven by the convergence of data and mobility, Symphony revealed that the New Year will see major advancements in wearable devices, in-vehicle infotainment, smart TVs and smart energy, as well as advanced predictive analytics that is revolutionizing the retail and healthcare industries to new levels.
Sanjay Dhawan, President & CEO of Symphony Teleca, stated, "From point-of-sale advertising in retail to advances in remote software management in automotive, this year saw significant developments in data analytics fuelled by the growing smartphone and tablet markets.
As the technology landscape continues to evolve, we will see a fundamental shift toward real-time connectivity, and organizations, both manufacturers and service providers, will look to third parties to help them bring solutions to market quicker."
Small, niche companies will join mobile device giants like Samsung in the wearable technology race, opening it up to be anyone's game. The market will also become highly segmented around consumer experiences for fitness enthusiasts, health and wellness advocates, business users and other targeted audiences.
The trend toward smart TVs and set-top boxes will take on a new form in 2014. As the industry moves to standardizing existing platforms, challenges from the games console makers and consumer demand for ease of use will create a new market dynamic.
More and more technology advancements from both consumer electronics and automotive sectors will also be available to the automotive industry in 2014.
Furthermore, in the year 2014, brands will leverage omni-channel retailing and location-based tracking to execute bidirectional engagement with the shopper to ensure timely, relevant and personalized offers.
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