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Target taps start-up potential through its Target Accelerator Program



Target India has announced the fifth batch and the largest cohort yet for the Target Accelerator Program. Eight start-ups were selected to develop innovative technology solutions with the potential to enhance guest experiences at Target and in the wider retail industry. These start-ups will work in the areas of Artificial Intelligence, Machine Learning, computer vision, natural language processing, analytics and digital experiences.


“The Target accelerator’s largest batch yet holds diverse capabilities that can add value to our business and the entire retail sector through cutting-edge technologies such as AI and Machine Learning,” said Rakesh Mishra, Vice-President of Marketing for Target, and the accelerator program’s executive sponsor. “We are fortunate to have the opportunity to tap into the immense innovation potential that exists in India through the Target Accelerator Program.”


The start-ups selected for the accelerator will go through a rigorous four-month program, wherein they will get to refine their technology offerings and pilot solutions at Target stores or headquarter locations. In addition, during their stint with the accelerator, they will have access to Target business leaders as mentors. The start-ups will also be provided with legal, financial and talent consulting services based on the need of the start-up. At the end of the program, start-ups will have the opportunity to pitch their products and capabilities to investors and others in Bengaluru’s start-up ecosystem, and possibly continue their engagement with Target.


Along with external start-ups, Target also encourages participation from internal teams in the accelerator program.


The Target Accelerator Program (TAP) was launched in December 2013. Till date, 22 start-ups have graduated from the program. The start-ups work with various internal Target teams, including marketing, finance, stores, legal, search engine, merchandising, mobile and digital.