Tata DoCoMo has announced the launch of a pioneering service that allows customers to create their own 10-digit mobile number. In an industry first, customers can walk into any Tata DoCoMo brand store and create a number based on preference for existing numbers, birth dates, favourite numbers or anything simple to remember.
Sandeep Singal, Head - Branded Retail & Strategic Distribution, Tata Teleservices, said, “For the millennial generation, their smartphones have become an extension of their personalities. Many favour specific device brands and personalize their hardware to reflect their state of mind or other preferences. With this new service, we have made it possible for our customers to take this experience a step further and create personalized phone numbers. This is an industry first and we are very excited about bringing this service to our existing and new subscribers.”
With a campaign tagline of “It’s my life, it’s my number”, Tata DoCoMo has made it very easy for customers to get a number of their choosing. Currently, the brand is offering four simplified number selection options:
1. Non-Qwerty Keypad Number: This allows customers to enter a name which is then converted into digits. Customers are shown multiple options to create from
2. Alphabetical Number: This option allows customers to convert names into numbers based on a standard matrix. This system shows multiple options for customers to create from
3. Sum of Digits: Users can enter any digit between 1 and 9 and the system will show available numbers whose sum of digit matches with the entered number
4. Competition Matching Number: In case of a competition number, available options with similar last five digits will be shown.
A recent survey found that customers are willing to pay 20 per cent more than standard equivalents for customized products. Consumers are increasingly choosing to reject the hitherto universal principle of "one size fits all". This is particularly true for the millennial consumers who desire a personal experience and embrace products or services based on their novelty value.
Tata DoCoMo has been quick to address these needs with customized product and service offerings combined with affordability. This new service is a testament to the brand’s commitment to delivering innovative individualized customer experiences.
