The Tata Group revealed the launch date of 'Neu' on its app as well as on Google Play Store, stating that "start your new journey with us on April 7", as it attempts to take on Amazon and Jio Platforms amid the astounding growth in the consumer digital economy space in the country.
The company has been testing 'Neu' with its employees for some time which aims to stop different loyalty offerings by BigBasket and 1mg, etc and merge them with 'NeuCoins', rewarding users every time they shop, book flights and hotels and more.
One can make payments across multiple Tata brand apps, websites and in-store using NeuCoins, cards, UPI, EMI and more. Globally, successful super apps have been built around core services like social messaging, digital payments, food tech, e-mobility, online shopping, paying utility bills and so on.
The company said, “Experience the rewarding world of Tata Neu, packed with exclusive offers, benefits and privileges. It's your one-stop-shop for a seamless shopping and payments experience. Find everything from groceries, to gadgets, to getaways on Tata Neu. Pay instantly for any of your online and in-store purchases, utility bills and more, using Tata Pay.”
“Consume cutting-edge digital content, make payments, manage your finances, plan your next holiday or perhaps just your next meal - there's lots to explore and experience in the world of Tata Neu,” the company added.
Companies like Amazon, Paytm and Reliance Jio have already built their super apps, where they provide services such as payments, content streaming, shopping, travel bookings, groceries, etc.
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