Tata Industries to incorporate its 4 businesses under Tata Digital
Tata Industries will merge some of its significant startup businesses such as Tata Cliq, Tata Cliq Luxury, Tata CLIQ Palette and Tata Health to Tata Digital in the coming weeks to consolidate the scalable ecommerce entities under one roof.
Tata Health will be integrated into Tata Digital’s medical ecommerce business, 1mg. Tata Sons has been merging similar businesses under various Tata group companies to cut costs and focus on building scale as well as competitive edge.
An executive said in the report, “Capital allocation efficiency and scale are the focus here. Smaller businesses need to scale up to be profitable and those that can are being housed in entities that can do so.”
Tata Sons has been integrating and onboarding several brands on Tata Neu, the company’s digital app which was launched officially in April. The app offers consumers access to brands such as BigBasket, 1mg, Tata CLiQ, Croma and Indian Hotels Company Limited.
Presently, Tata Cliq is run by Tata UniStore, which is jointly owned by Tata Industries and the group’s lifestyle retail venture, Trent. Tata Cliq has exited the consumer electronics category, which formed 50-55 percent of its business, and its consumer electronics, smartphones and appliances division has been integrated with Croma, Tatas’ flagship consumer electronics retail chain.
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