Tech Mahindra and Kings XI Punjab to 'Bring Fans Closer to the game' Amidst COVID-19

Tech Mahindra Ltd. a leading provider of digital transformation, consulting and business reengineering services and Kings XI Punjab, a leading Dream11IPL team join hands to ‘bring fans closer to the game’ amidst COVID-19. Through this partnership, Tech Mahindra has launched a dedicated fan engagement app to virtually connect fans to teams during the Dream11IPL 2020 and beyond. The mobile app will be available on iOS/Android platform for fans to download during the Dream11IPL2020 season.

Tech Mahindra and Kings XI Punjab will also work on 5G related use cases for introducing holographic virtual fans to the stadium. As part of the collaboration, Tech Mahindra will also support Kings XI Punjab to reach wider markets and audiences from at-home spectators real-time, during live games played in fan free stadiums and venues during the Dream11IPL 2020.

Satish Menon, CEO, Kings XI Punjab, said, “We are very excited to partner with Tech Mahindra as our “Digital Fan Engagement Partner”. The timing of launching this fan engagement app by Tech Mahindra is just perfect, as this will help Kings XI Punjab to be boundaryless and connect to even more fans than the previous IPL. Through this app, we are also helping our partner brands to be more digitally connected.”

Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra, said, “Technology is going to play an important role in enabling digital disruptions and social innovation in the post-COVID world. Tech Mahindra is committed to revolutionize the fan experience globally by leveraging digital and virtual technology in sports. This strategic partnership with Kings XI Punjab will give us an opportunity to bring the best of both the worlds and help sports club to create the reach for fans beyond the obvious. We will enhance Fan engagement app further to provide hyper-personalised experience to Kings XI Punjab fans. With the launch of this app, we want to see more and more fans following the Kings XI Punjab.”

Manish Upadhyay, Head – Global Business Development, Sports Vertical, Tech Mahindra, said, “Tech Mahindra has recently launched the Sports Tech business unit focusing on Sports Specific digital solutions to provide digital ecosystem for fans, sponsors, suppliers and clubs. We are happy to partner with Kings XI Punjab and this is our first step towards building a state-of-the-art digital fan engagement platform. Though this collaboration, we will bring fans closer to the Kings XI Punjab and grow the game. Through our fan engagement app, we are not only providing great augmented and virtual reality experience to the fans especially the millennials, Gen Z and Gen X, but also providing great activation value to digital brands by monetizing on the fan experience.”

As part of the TechMNxt charter, Tech Mahindra is committed towards creating a partner ecosystem to deliver enhanced cutting-edge next-generation technologies like Cybersecurity, Artificial Intelligence, Blockchain, 5G, and Internet of Things, to disrupt and enable digital transformation, to build cutting-edge technology solutions and services for customers globally.