TechAxis Research Unveils Comprehensive Market Intelligence Reports for India's Technology Ecosystem at VAR India InfoTech Forum 2025

"Research for India" Initiative Launched with Inaugural Laptop and Printer Market Analysis, Positioning India as Critical Growth Engine for Global Technology Industry

New Delhi – TechAxis Research, the dedicated market intelligence unit of VAR India, today unveiled two comprehensive research reports at the VAR India InfoTech Forum 2025, marking its formal entry into India-focused technology market research. The inaugural reports – India Laptop Market Research Report FY2024-25 and India Printer Market Research Report FY2024-25 – represent the first phase of TechAxis's "Research for India" initiative, designed to provide strategic market intelligence specifically tailored for India's unique technology adoption patterns.

The reports were launched in the presence of leading technology vendors, distributors, system integrators, and government officials at the premier technology forum held in New Delhi, establishing TechAxis Research as India's first dedicated technology market research firm focused exclusively on local market dynamics.

"Global research firms provide valuable worldwide perspectives, but India's market complexity requires specialized local intelligence," explained Dr. Deepak Kumar Sahu, Publisher & Founder, VAR India. "Our 'Research for India' approach addresses unique factors including festival-driven demand cycles, diverse state-wise purchasing patterns, government procurement dynamics, and mobile-first technology adoption that significantly impact market outcomes."

India's Technology Market: A $254 Billion Opportunity

"India's technology market has evolved beyond being just another regional market – it has become the defining battleground for global technology leadership," said Gyana Swain, Chief Analyst & Senior Research Director at TechAxis Research. "Our research reveals unique adoption patterns and market dynamics that global firms often miss – from festival-driven demand cycles affecting quarterly performance to regional price sensitivity variations that determine vendor success. These India-specific factors require specialized intelligence for strategic success."

The research findings underscore India's critical importance to global technology companies, with every Fortune 500 technology firm now operating significant business units in the country. The combined laptop and printer markets alone represent over $10 billion in annual opportunity, with distinct growth trajectories driven by digital transformation, government digitization initiatives, and evolving workplace dynamics.

India Laptop Market: Resilient Growth Amidst Transformation

The India Laptop Market Research Report FY2024-25 reveals remarkable market resilience, with total shipments reaching 14.6 million units compared to 14.1 million units in the previous fiscal year, representing a healthy 3.5% year-over-year growth that significantly outpaced global market trends.

Key Findings from the Laptop Market Report:

Market Leadership Dynamics: HP Inc. maintained market leadership with 30.5% market share (4.45 million units), though facing intensifying competition from Acer Group, which emerged as the standout disruptor with exceptional 30.4% year-over-year growth, capturing 15.3% market share through aggressive pricing strategies and e-commerce expansion.

Technology Revolution: AI-enabled laptops experienced explosive growth of 1,278% year-over-year, evolving from minimal market presence to representing significant enterprise adoption. Premium notebook shipments priced above $1,000 grew 14.2%, indicating clear market premiumization trends despite economic uncertainties.

Channel Transformation: E-commerce platforms achieved 28.8% market share compared to 24.2% in the previous year, with online channels demonstrating 22.1% year-over-year growth driven by competitive pricing, convenient delivery, and attractive financing options.

Commercial Segment Strength: The commercial segment outperformed consumer markets with 5.3% growth, driven by enterprise refresh cycles, government procurement through the GeM platform achieving 24% growth, and delayed organizational investments resuming post-pandemic normalization.

India Printer Market: Sustainability and Efficiency Drive Growth

The India Printer Market Research Report FY2024-25 documents exceptional market performance, with total shipments reaching 15.2 million units compared to 14.3 million units in the previous fiscal year, achieving robust 6.3% year-over-year growth that significantly exceeded global printer market expansion.

Key Findings from the Printer Market Report:

Vendor Performance: HP Inc. maintained market leadership with 34.2% share (5.20 million units), while Brother International emerged as the growth champion with remarkable 15.8% year-over-year expansion, driven by cost-efficient laser printing solutions offering printing costs as low as 33 paise per page.

Sustainability Revolution: Sustainable printing technologies, led by Epson's EcoTank cartridge-free systems, captured 31.5% market share, representing 25.3% year-over-year growth. Environmental considerations became critical purchase criteria, with 84% of government tenders including sustainability requirements.

AI Integration: AI-enabled printers experienced 832% adoption growth, evolving from experimental deployments to enterprise-grade implementations featuring automated document processing, intelligent scanning, and workflow optimization capabilities.

Multi-Functional Dominance: Multi-functional printers captured 67.8% market share with 10.3 million units shipped, reflecting organizational preferences for space-efficient, integrated document management solutions across both commercial and consumer segments.

Market Outlook and Strategic Implications

TechAxis Research projects continued robust growth across both markets, with laptop shipments expected to reach 15.2 million units by FY2025-26 (4.2% growth) and printer shipments anticipated to achieve 16.1 million units (5.9% growth). Key growth drivers include enterprise digital transformation, AI technology integration, sustainable printing adoption, and continued government digitization initiatives.

"Research for India" Methodology and Differentiation

TechAxis Research employs a hybrid methodology combining 60% primary research through direct vendor interviews and channel partner surveys across 50+ cities, 25% secondary research involving global data localization, and 15% proprietary analysis using TechAxis forecasting models and competitive intelligence frameworks.

The research methodology incorporates India-specific factors often overlooked by global firms, including regional price sensitivity variations, seasonal demand fluctuations during festivals like Diwali, government procurement through the GeM platform, and technology adoption patterns that prioritize value optimization over premium positioning.

About TechAxis Research: TechAxis Research is the dedicated market intelligence unit of VAR India, India's leading technology industry publication with over 20 years of market expertise. TechAxis Research specializes in comprehensive market analysis, competitive intelligence, and strategic forecasting specifically focused on India's technology ecosystem. The research division provides vendor-neutral, data-driven insights to technology vendors, distributors, system integrators, government agencies, and enterprises seeking strategic advantage in India's dynamic technology market.

TechAxis Research employs proprietary methodologies combining primary research, secondary analysis, and advanced forecasting models to deliver actionable market intelligence. The research scope encompasses hardware, software, and services markets with quarterly reporting cycles and custom analysis capabilities.

About VAR India: VAR India is India's premier technology industry publication, serving the Value Added Reseller, Systems Integrator, and Distribution community for over two decades. The publication provides comprehensive coverage of technology trends, market developments, vendor strategies, and channel dynamics across India's technology ecosystem. VAR India has established itself as the authoritative voice for India's technology channel community through in-depth analysis, industry events, and strategic intelligence.