Technology and Gadgets hopes to raise Market Share by 30%

Technology and Gadgets (TAG) has announced that it is currently holding market share of 20% and is looking forward to increase it to 30% by the end of this year. The company is also planning to increase its 600+ partner base to 800+ by the end of the year.

Vikas Gupta, Managing Director, TAG, stated, "We started our operations in 2007 with Galaxy Range of Graphic Cards, over a period of 6 years. Today, we have three exclusive distribution tie-ups in the VGA Segment. This shows the kind of niche that we have created for ourselves. Now, we are all set to capitalize on the strong foundation that we have laid from where we can launch ourselves."

He further added, "We are in the process of restructuring and realigning our channel and distribution strategy, to bring in the same zeal and energy into driving the business locally. We will be appointing exclusive partners in the tier-II and tier-III cities. Also, there are aggressive Channel Promotion programmes that have been lined up for the year to support these partners to achieve the common goal."

As per the company, it will develop a lot of initiatives which include Channel training and development programmes and Channel Loyalty programmes. TAG also shared its plans to launch superior quality products by early next quarter.