The brand F5 stands committed to its partners always

Munish Bhasin
Director- Channels & Alliances, F5

“To leverage the trend of digital transformation, F5 is investing through its market development funds in the partner program, providing incentives to its partners to educate them about these technologies and further take them to the market.”

A robust Partner Program is imperative for any organization to drive its business organically as well as inorganically. A well-crafted program is essential because it gives rhythm to the business, provides the discipline to follow the owned products and mandate, enhances the brand, and helps to expand the customer base. Additionally, it augments the sales team to broaden the organization’s reach and help customers provide end-to-end solutions from concept to commissioning to support, further adding immense value to their channel ecosystem and GTM (Go to Market) strategy.

Key elements of F5’s partner program

With digital transformation dominating the globe, new technologies are coming in; and among these, cloud and security are and will be the most adopted technologies amongst industries. To leverage this trend, F5 is investing through its market development funds in the partner program, providing incentives to its partners to educate them about these technologies and further take them to the market. The aim is to motivate and shorten the education curve, further fastening the adoption of these technologies.

Additionally, F5 has a tiering-based partner program where partners are tiered based on their skill sets, starting from a basic level authorized reseller that goes on to the top level, i.e., Platinum. And each of these tiers comes with different incentives, such as rebates, increments, and other initiatives by the company.

A fair and transparent partnership model is imperative for both the partners and businesses to work towards building a mutually long-lasting beneficial partnership. The brand F5 stands committed to its partners, reaching to all its customers and potential customers during pre-sales, sales, and post-sales through the channel ecosystem. F5 has been known for its human-first approach, and it has always been and will continue to be transparent to its partners in its delivery and commitments.