The Channel is the strongest route to market for HPE India

Amer Warsi
Director Channel, SMB & Ecosystem, HPE India

“Our mission is to advance the way people live and work. Partners help bring this mission to life by providing unique technology solutions delivered as a service—spanning Compute, Storage, Software, Intelligent Edge, High Performance Computing, and Mission Critical Solutions.”

HPE consistently works towards making its partners’ experience better and enables them to succeed with their customers. HPE Partner Ready Vantage addresses these market changes and gives partners the choices they need to meet their customers’ evolving requirements. The program provides flexibility for partners to identify and pursue new opportunities, strengthen customer relationships, expand their market reach, and provide comprehensive solutions that deliver quantifiable business outcomes for customers. In short, HPE Partner Ready Vantage allows partners to deliver the solutions their customers want, in the ways that best meet their own business goals. This program enables partners to participate more fully across the entire customer lifecycle and is optimized for partners’ evolving business needs to accelerate their growth and enable their success.

With channel being the strongest route to HPE India market, majority of its sales goes through the channel partners. Through this program, partners can leverage HPE’s expansive portfolio of leading products, solutions, and services to help their customers increase business performance while providing a consistent experience from edge to cloud. 

The HPE Partner Ready Program allows partners to capitalize on opportunities and innovation. It continues as the traditional partner program with HPE Partner Ready Vantage, offering as-a-Service focused partners with a program designed for how they go to market. HPE rewards its partners’ investment by aligning with its strategy to seize margin-rich opportunities through HPE Partner Ready compensation, that spans its portfolio from HPE GreenLake (17% rebate) to storage (accelerators) and Membership Acceleration.

Additionally, to help partners grow their business, there is the HPE Market Development Fund (MDF) Program – an industry leading program which helps boosts their marketing and sales initiatives with discretionary investments from HPE. Through this program, HPE also prioritizes MDF investments to support partners and activities that delivers mutual growth in HPE’s strategic areas for the channel. 
HPE has consistently been rated being the most partner-oriented organization in the industry year after year. This is an outcome of having a very robust partner program that is mature and is continuously improvised to incorporate all the market shifts and trends.