“The CTO has to adopt and adapt quickly to the newest technologies and integrate them with the functions of the teams”

VENKAT RAMANI
 CTO Alliance Broadcasting

KEY PRIORITIES FOR 2021

The rapid uptake of digital media consumption is happening and it is imperative for organizations to segment, analyze and understand the present perspective of Digital India. This significant progress in the sophistication of digital users is due to various factors such as income effects, affordability,

availability of internet access, quality of high-speed internet access. The immense demand for the variety in content led to the focus on the supply of the same, thereby increasing the revenues by more than 30% in this pandemic year alone. Multitasking has become more common. Hence, our dependency on a tiny device called a smartphone. The largest consumer of digital media is the age group between 10 - 40 which seeks convenience and connectivity. This is provided by the digital platform. Moreover, the business of TV viewing has shifted from being provider-driven to consumer-driven. No more scheduled programs that people have time to watch. The consumer now chooses what, when, how to view what he desires. This is due to the convergence of television and the internet. This shift has given way to the rise of many content creators. Viewership is becoming more consumerdriven. Adapting to this change must be welcomed.

ADOPTING WORK-FROM ANYWHERE

In the pre-pandemic period, virtual connections used to take place on a smaller scale. But lately, the crisis has forced people to stay connected virtually. Bringing everyone up to speed, keeping the team looped and connected, uploading all content and syncing them, doing voice recordings remotely, and connecting all users to NRCS have been a tremendous challenge. But we manage to do it. The use of virtual video platforms like Zoom, Google Meet and Skype has been integrated successfully.

REDESIGNING IT & SECURITY STRATEGY

The CTO has to adopt and adapt quickly to the newest technologies and integrate them with the functions of the teams. This will increase productivity. We should only focus on the best technologies to improve productivity in a more modernized way