The Elevate program of Nutanix focuses on providing a better experience for its partners

Harsh Vaishnav
Head of Channels India & SAARC, Nutanix 

“In the coming months, Nutanix will begin to roll out a pilot program for an Elevate Program incentive designed to reward select partners for the delivery of consistent, on-time renewal rates with their Nutanix customers.”

The partner program is very important to drive business because the IT industry is at an inflection point in how customers want to procure and consume technology.  Nutanix recently announced the next era of Elevate, its global partner program designed to re-define the partner engagement journey. The Elevate program focuses on providing a better experience for the entire partner ecosystem and customers throughout the customer lifecycle, while staying true to the program’s unified framework. This includes an expanded benefits package to build a partner profit continuum.
 

In the past year, Nutanix has re-architected its go-to-market strategy, programs, and tools to provide partners more control, insights, and efficiency over sales cycles. The new updates to the Elevate Partner Program include an Enhanced and expanded incentives framework to reward partner ecosystem throughout the customer lifecycle, new incentive for partners that lead sales cycles autonomously and a continued focus on building partner competencies through education and certifications.
 

For the first time in Elevate’s history, Nutanix has extended program incentives to include not only partner organizations, but individual sellers and systems engineers to ignite new customer acquisition growth. With its updates to the Elevate program, Nutanix has addressed many of its partners’ needs to engage with customers through their lifecycle - not just selling the technology, but enabling them to adopt, perform, expand and ultimately renew. Elevate now supports and rewards partners along this entire journey through purpose-built benefits and incentives. Nutanix took a three-pronged approach - 

•    Research and engagement with partners worldwide to understand the modulations of their operations and their pain points
•    Focus on customer centricity to understand the customer needs in the present, while anticipating future requirements that will be fuelled by industry trends. 
•    Piecing it all together while creating simplicity and flexibility in engagement, to allow more focus on innovation and customer needs, ultimately resulting in partners and the company’s growth.