"The greatest learning that I have had in last two decades is effective interacting with the channel ecosystem"

By VARINDIA - 2021-01-01

"The greatest learning that I have had in last two decades is effective interacting with the channel ecosystem"

Lata Singh 
Executive Director (IBM Partner Eco-system), IBM India

 

What really has driven me is in the last 25 years has been the ecosystem (channel partner). The greatest learning that I have had in last two decades plus has been by interacting with each one of you weather it was in my early days in my career when I sat across and understood the business to the middle of my career roughly around 15 years when we were looking at cloud service providers, managed service providers and how each one of you taught me what is really important for the business, the key metrics that drive your business and that has been a very important learning. 

 

A two-way learning is very critical and you gave time for me to sit across and bounce ideas on what is happening in the market, what are the technology drivers and therefore learning in the process is how to really engage in meaningful conversations with each other. So, thank you so much to the ecosystem for being there for me and also being an enabler for my learning and about the ecosystem which is really growing at a fast pace. It is a place where it needs to be relevant so thank you for keeping me relevant to the industry.
 

Lata brings 25 years of experience to make the channel effective with the dynamic market landscape ever changing from a technology and ecosystem stand point, IBM is being able to provide partners with innovative partner programs is critical to the success of the partners to create value for their customers. 

 


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