The VARs of the future will be a crucial Driver of Innovation

SANJEEV MEHTANI
CHIEF SALES OFFICER, ACER INDIA

“In today’s fast-changing tech environment, VARs play a pivotal role as transformation enablers rather than just resellers. At Acer, we regard them as strategic allies who connect innovation with real-world execution. From offering guidance to customizing deployments, they support digital transformation across sectors. Their role has evolved from product delivery to trusted consultancy, making them an essential extension of our ecosystem.

Adopting & Integrating Emerging Technologies

VARs are actively integrating emerging technologies such as AI-enabled PCs, cloud-based services, and edge computing into their offerings to meet the changing needs of businesses. We at Acer are witnessing strong adoption of AI, particularly in areas like predictive insights, device-level performance enhancements, and smart collaboration tools.

To support this transformation, we equip our VARs with comprehensive enablement resources, including technical training, sales tools, and deep product knowledge, to help them effectively position and deliver these solutions. Additionally, we collaborate closely on go-to-market initiatives, provide marketing support, and design incentive programs around high-value technologies.

Looking ahead, we see VARs transitioning into more consultative roles and Execution roles with a greater focus on delivering measurable business outcomes over simply providing technology. At Acer, we’re committed to supporting this evolution by strengthening our partnerships, enhancing their digital capabilities, and enabling them to co-create value alongside us. The VAR of tomorrow will be a key innovation enabler, shaping transformation across the enterprise ecosystem.”