TikTok has rolled out a crowd-sourced debunking system in the United States, becoming the latest tech platform to adopt a community-driven approach to combat online misinformation. Footnotes, a feature that the popular video-sharing app began testing in April, allows vetted users to suggest written context for content that might be wrong or misleading, similar to Community Notes on Meta and X. Adam Presser, the platform's head of operations and trust and safety, announced this in a blog post.
"Footnotes draws on the collective knowledge of the TikTok community by allowing people to add relevant information to content," Adam Presser, the platform's head of operations and trust and safety, said in a blog post.
He further added, "Starting today, US users in the Footnotes pilot program can start to write and rate footnotes on short videos, and our US community will begin to see the ones rated as helpful -- and rate them, too.”
Though the video-sharing app has some 170 million US users, TikTok said nearly 80,000 US-based users, who have maintained an account for at least six months, have qualified as Footnotes contributors.
The crowd-sourced verification system was popularized by Elon Musk's platform X, but researchers have repeatedly questioned its effectiveness in combating falsehoods.
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