Toovio forays into Indian market

Toovio has recently announced its entry and direct presence in the fast-growing Indian market. Toovio is a SaaS-based marketing solution provider focussed on enabling multi-channel offer orchestration, built from the most sophisticated decisioning framework and capable of managing the complete customer life cycle. Toovio assists a range of industries in driving profitable business between the organization and its customers.

Toovio is committed to providing zero-cost based deployment, short time to value, most trusted, truly scalable, cutting-edge technology for wireless telecommunications, retail, banking, healthcare, and other consumer-based companies. The company is backed with global expertise of implementation of over 45+ real-time decisioning platforms.

Toovio brings to Indian organizations its core expertise in four domains for handling data analytics and decisioning platform in real time across the enterprises such as:

1. Data Cultivation: Amalgamating the structured and unstructured data from multiple source and breaking down the data in ready to use/ business viable information state.

2. Feature Engineering: Using domain knowledge of the data to create features that make machine learning algorithms work.

3. Adaptive Predictive Modeling: Every decision, every customer, and every single offer should be accompanied by a prediction that is consistently accurate and automatically adapts to changes to underlying data correlations. This capability operates with no human intervention.

4. Decisions: Filter choices/offers, score and derive necessary data at run-time and then make the best decision.

Ashutosh Mehrotra, Business Head, Toovio Software, said, "As businesses head towards the modern age of analytics, we are excited to officially introduce 'Toovio' in India. We envision teaching machines to understand people. Specifically, to teach machines to customer behaviour and understand marketers' strategy, tactics and objectives so it may be better to apply advanced data technology solutions that are consumable and deployable by organizations at large. Toovio values stand tall as we judge ourselves by quality, speed and the cost of applying data technology solutions."

Ashutosh Mehrotra further added, "Our mission is to optimize every customer engagement and revenue metrics through data technology solutions that thrive on three key characteristics: identifiable customers, high-frequency transactions, and lots of choices for customers to engage and buy. Toovio engages customers 'in the moment' when the propensity of customer purchase is the uttermost."