Top Distributors and VADs of India

By VARINDIA - 2019-09-25

Top Distributors and VADs of India

IT distribution in India has undergone tremendous transformation over the last few years. Technology distribution is becoming more and more mature and organized over a period of time from being largely disorganized and immature in the past. Even the challenges that the IT distribution segment is facing are also going through drastic changes. 


Distributors and Value added distributors (VADs) are a very important part of the overall growth strategy of every corporate. Channel partners are integral to the overall success of the corporate go-to-market strategy for delivering an excellent customer experience. 


A marked change seen among organizations is that they are today engaging into selling software to stay ahead in the competition. Channel growth is shifting from transactional to contractual business. Distributors and Value Added Distributors (VADs) are playing an important role in the promotion and availability of software products. They are highly instrumental in highlighting and educating the customers about the latest products. While VADs add fuel in the competitive IT market by adding value to the products and services, distributors bring technology solutions to the market and in the process create a true value proposition for its partners. 


Armed with the best-of-breed technology solutions, various national and regional distributors have made their mark in the value-added landscape. Distributors and VADs are transforming their style of functioning like suggesting customers on how disruptive technologies could enhance their customers top and bottom line at the same time.


The VAD community is transforming the market by making it more competitive. They are providing an enhanced and superior level of services to the partners and customers, so that they can select the best combination of software, hardware and services to meet the desired objectives. Partners will be able to better advise their customers on the solutions that are necessary to accelerate their digital transformation and thrive in an increasingly volatile, uncertain and complex business environment. In this scenario the role of distributors and VADs are becoming very important as part of the overall growth strategy of every corporate.


Distributors have seen massive opportunities in E-commerce, Big Data, Artificial Intelligence, Cloud Computing and IoT (Internet of Things). Technology Distributors and VADs like Crayon, Compuage, Ingram Micro, and RP Tech are helping businesses to improve productivity, efficiency and collaboration. 

 

Aditya Infotech Ltd.

Head of the Organization: Aditya Khemka
Designation: CEO & Director 
Website: www.adityagroup.com
Company’s Turnover (2018 - 19) : Rs. 1578 Cr 

Company Profile: Aditya Infotech, the technology arm of the group offers security solutions with a special focus on Electronic Video Surveillance products and solutions. The company offers brands like CP Plus, Dahua and Panasonic. It helps securing million locations of industries, government establishments, retail chains, educational institutions, financial institutions, public spaces and infrastructure projects. As a distributor, it aims to fulfil the ever growing demands of its customers by providing professional services combined with state-of-the-art technology.    

 

Brightstar Telecommunications India Ltd.

Head of the Organization: Sanjeev Chhabra 
Designation: Managing Director 
Website: www.brightstarcorp.in
Company’s Turnover (2018 - 19) : Rs. 1949.6 Cr  

Company Profile: Recognized as the No.1 wireless distributor, Brightstar is connecting businesses and people with the help of technology. It provides simplified solutions to consumers across Retail, Online, Enterprise and Networking. 

 

Brightstar India has carved out a strong presence in the IT distribution space with a product portfolio that encompasses consumer electronics, telecommunication and digital lifestyle products. It processes over 100 million devices every year, providing innovative end-to- end services seamlessly integrated with its customers’ businesses. It has a customer base of more than 50,000 across 100 countries.

 

Crayon Software Experts India Ptv. Ltd.

Head of the Organization: Rajesh Thadhani 
Designation: Director – Sales & Services 
Website : www.crayon.com
Company’s Turnover (2018 - 19) :  N/A

Company Profile: Crayon, global leader in IT and digital transformation services and the largest independent 'cloud economics' practice, strongly believe in “Pay-per-usage” model. Crayon is the most reliable and a trusted technical advisor for many of the world’s leading organizations. Through unique people, tools and systems, the company ensures the best ROI from complex technology investments. Crayon -- specialists in Software Volume Licensing, Cloud Analytics and Associated Consulting Services, is headquartered in Oslo, Norway with offices around the world. 


The company’s strategy with partners has always been co-sell and has been the same over a couple of years. It delivers non- conflicting business value proposition built on true partnership. 

 

element14

Head of the Organization: Weidi Zhu
Designation: Business President, APAC 
Website : www.in.element14.com
Company’s Turnover (2017 - 18) :  $1.5 bn

Company Profile: A part of Premier Farnell group of businesses and known as one of the top suppliers for electronics systems solutions, element14 is committed to maintaining its reputation as a one stop shop for all possible engineering requirements and personalised support. 


As a ‘Development Distributor’ and global technology leader, element14 has always been committed enabling technological interest and creativity. 


Key areas of focus include - providing access to the latest technologies, helping customers speed up time to market, developing the next generation of engineers.

 

Compuage Infocom Ltd.

Head of the Organization: Atul Mehta
Designation: Chairman & Managing Director
Website : www.compuageindia.com
Company’s Turnover (2018 - 19) : Rs 4515 cr 

Company Profile: Incorporated in 1987, Compuage is a leading technology products & services distribution house. Its advantageous infrastructure and footprints in seven countries across SAARC nations is coupled with a direct focus on Cloud computing, Enterprise solutions, Mobility verticals and PC & Components. It acts as a strategic link between vendors and partners, thus readying them for unprecedented levels of business performance by catering to SOHO, SMB, Mid-size, Large Enterprises and Government Organizations across various industry verticals.


The current focus of the company is to enhance the cloud portfolio and becoming a one stop cloud solution provider. Also, to enhance the Hardware Services arm, currently it has 70 service centers, it aims to reach 100 in the coming three years.

 

Creative Peripherals & Distribution Ltd.

Head of the Organization: Ketan Patel 
Designation: Chairman & Managing Director
Website: www.ecreativeindia.com
Company’s Turnover (2018 - 19) : Rs 370.71 Cr

Company Profile: Creative Peripherals & Distribution is a market entry specialist for niche brands who want to enter India Markets. In the  27th year of operation, it enjoys distribution rights of more than 25 brands over 5000+ Partners through Channel, eCommerce & LFR. The year 2017 was its silver jubilee year and now it is listed in National Stock Exchange - NSE Main Board. Its endeavour is to increase partners bottom line and reach in the market by offering them world-class brands.


The present focus of the company is to grow vertically and horizontally and to strengthen its reach with partners thereby offering them more brands and also target Tier 2 & Tier 3 cities, as these are growing at fast pace and most of these falls under Smart cities.

 

Embee Software Pvt. Ltd.

Head of the Organization: Sudhir Kothari
Designation: Managing Director & CEO  
Website: www.embeee.co.in
Company’s Turnover (2018 - 19) : Rs 553 Cr

Company Profile: Recognized by Microsoft as their Country Partner of the year 2018, Embee Software is a leader in technology solutions and service industry. 

 

With an experience of almost 30 years, it emphasises on customer satisfaction and enablement of organizations from enterprises to start-ups, to transform their workspaces and achieve desired business outcomes. 

 

Embee is also a provider of cloud solution, data center transformation and security with the highest cloud mix and active cloud usage. Embee believes in disruptive efficiency that is created through technology.
 

 

Fortune Marketing Pvt. Ltd. 

Head of the Organization: Manoj Gupta   
Designation: Managing Director & CEO 
Website: www.fortune-it.com
Company’s Turnover (2018 - 19) : Rs 500 Cr 

Company Profile: Fortune distributes more than 1000 products, provided by some top-tier global brands, through its channel literally becoming a one-stop-source for different security-surveillance and IT-requirements with an absolute supremacy in IP CCTV-products, Biometric products, Access Control, Computer Hardware and Peripherals, Data Storage Solutions, Networking, Mobile Accessories, Audio and Multimedia products. Fortune has always captured the essence of the demands of the market. 


The focus of the company is to be a globally acclaimed leader in Smart Integrated Security & Surveillance Products. And also to be No. 1 in International & Indian Market with Highest Standard of Products. 

 

Inflow Technologies Pvt. Ltd.

Head of the Organization: Byju Pillai 
Designation: President & CEO
Website: www.inflowtechnologies.com
Company’s Turnover (2018 - 19) : Rs 1920 Cr 

 

Company Profile: Inflow Technologies is a niche player in the Distribution Services industry providing Value Added Distribution in Cyber Security, Networking, Unified Communications and Collaboration, AIDC & POS, Infrastructure & Application Software, Storage Management, and Electronic Security products & related Services in South Asia with revenue run rate of USD 330+ Million. Inflow Technologies operates through three Business Units with a total team strength of 370+ of which 25% are technical (Pre-& Field) resources. 

 

The Company has a strong product portfolio by having relationship with leading, global vendors. It offers required value-add support to vendors. 

 

Integra Micro Systems

Head of the Organization: Mahesh Kumar Jain  
Designation: Chairman, CEO and Managing Director
Website: www.integramicro.com
Company’s Turnover (2017 - 18) : Rs 360 Cr

Company Profile: With a focus on India and Africa, Integra Micro Systems provides innovative hi-technology products and solutions in the Government, BFSI and Telecom space. 


Incepted in 1982, the company offers office automation products on UNIX, WAP Gateway and browser, products for billing, communications and several utility software products in the telecom space, particularly for wireless Internet. 


Incepted in 1982, Integra has several pioneering products for the financial inclusion, mobile banking, eGovernance, insurance, transaction gateway and several technologies to biometric enable any enterprise application.

 

HCL Infosystems Ltd.

Head of the Organization: Rangarajan Raghavan  
Designation: Managing Director 
Website: www.hclinfosystems.in
Company’s Turnover (2018 - 19) : Rs 4340 Cr 


Company Profile: Aiming to be the client’s Technology Lifecycle Partner, HCL Infosystems enables business transformation and enriches lives by offering technological products and services in chosen markets with the help of its wide sales and distribution network in the country. 

 

It offers IT and System Integration services, value-added distribution of enterprise technology and consumer mobility products. Enabling business transformation and enriching lives the company helps clients across industries to attain and sustain competitive business edge.

 

Ingram Micro India Ltd.

Head of the Organization: Diego Utge  
Designation: SVP & Chief Executive India
Website: www.imonline.co.in    
Company’s Turnover (2018 - 19) :  $3.5Bn

 

Company Profile: Ingram Micro India is a subsidiary of Ingram Micro Inc and they bring to India the best business practices and IP in worldwide technology distribution and Supply Chain Management. It is committed to be the best wholesale provider of technology solutions in India while increasing value and driving efficiencies for companies across the IT and Mobility supply chain.


The key focus areas include cloud, cybersecurity, advanced solutions and IoT. Additionally, partner enablement continues to be a key priority for Ingram Micro and they have rolled out several initiatives including flexible financing options, consulting services, sales training and partner incentive programs.

 

Iris Computers Ltd.

Head of the Organization: Sanjiv Krishen 
Designation: Chairman  
Website: www.iriscomputers.net
Company’s Turnover (2018 - 19) : Rs 1328 Cr

 

Company Profile: A 23 year old organisation, Iris Computers Ltd is known for its flexibility and fast decision making capabilities. The company has over 3000 channel partners, regional distributors, large format retailers & large SI partners. Iris also has project management capabilities. The company focuses on Education, Mobility and Productivity through Cloud based services. Iris Computers has been able to execute an order of Rs.60 crore through its partner, from the Jharkhand government to provide tablets. Another significant order is from the Kendriya Vidayalaya Sangathan worth Rs.38 crore and also bagged Narayana Group order worth over Rs 10 crore providing Digital nSlate Tabs for science and maths students, setting up Tab Labs and supplying Computer Furniture. 

 

iValue InfoSolutions India Pvt. Ltd.

Head of the Organization: Sunil Pillai
Designation: Managing Director 
Website: www.ivalue.co.in
Company’s Turnover (2018 - 19) : Rs 714.4 Cr 


Company Profile:  iValue’s team with its focus and specialization of over last 15+ years in the Data, Network and Application space has built tremendous expertise in addressing customer’s challenges across size and verticals. iValue has a direct presence across 10 cities in India with vertical, customer and system integrator focused teams addressing pre-sales, sales & post sales requirements, for private, public and hybrid cloud models. 


iValue’s overseas presence includes the Nairobi, Kenya office to cater to the Africa market and a Singapore office for duty exempted purchases. In addition to this, it has built partner management ecosystem who are primarily responsible to drive the larger wallet share from partners.

 

Presto Infosolutions Pvt. Ltd.

Head of the Organization: Krishan Girdhar 
Designation: Founder & Managing Director
Website: www.presto.co.in
Company’s Turnover (2018 - 19) : Rs 314 Cr 
 
Company Profile: One of the fastest growing Value Added Distributors, Pesto Infosolutions specialises in offering solution based on various emerging technologies to the government and enterprise customers in India and SAARC countries. It distributes a variety of Networking and security products and also offers IT consulting and training services focused on helping their customers to identify improvement areas, analyzing business problems and optimizing their IT infrastructure. 


Presto is skilled in architecting and deploying secure enterprise networks, Data Center, Video Integration Solutions and Boardroom Solutions that consolidates, integrates and enables management of information for mission critical applications.

 

RP tech India

Head of the Organization: Suresh Pansari  
Designation: Director 
Website: www.rptechindia.com    
Company’s Turnover (2018 - 19) : Rs 4700 Cr

Company Profile: RP tech India is India’s leading technology value added Distribution Company having pan India presence. Incepted in the year 1989, it has a robust distribution ecosystem of 50 branches and 50 service centers spread across 750+ locations and channel base of 9000+ partners across A,B,C and D class cities. 


AMD, APC, ASUS, ATEN, Audio-Technica, Belkin, Google Chromecast, Crucial by Micron , Colorful, Dell , ECS , Fitbit, HP, Infortrend, Intel, Lenovo, Linksys, Logitech , NVIDIA , Plantronics , SanDisk , Toshiba , TP- Link, Optoma, Supermicro  and Western Digital are key vendors of the company. The Company’s business model is spread across four business verticals: Component, Peripherals, Personal Computing, and market verticals such as Retail, Online and Enterprise.

 

M.Tech Solutions (India) Pvt. Ltd. 

Head of the Organization: Bhavin Bhatt  
Designation: Regional Director, India & SAARC   
Website: www.mtechpro.com
Company’s Turnover (2018 - 19) : $ 60 Millon :  Rs 420 Cr  

Company Profile: M.Tech, the cyber security and network performance solutions provider, has a vision to become the best-of-breed cyber security and network performance solutions provider for integrated and intelligent end-to-end security management of the internet, systems and applications infrastructure. M.Tech is headquartered in Singapore and has a network of 32 offices in 16 countries. It has a wide array of products which fulfills the requirements from firewalls, web security, intrusion prevention and security analytics to cloud networking and network virtualization.  


The company’s focus is build on their Vendor Portfolio that are futuristic, cutting edge and co adapt to be ahead of the tech disruption in the industry. 

 

RAH Infotech Pvt. Ltd.

Head of the Organization: Ashok Kumar  
Designation: Founder & Managing Director 
Website: www.rahinfotech.com
Company’s Turnover (2018 - 19) : N/A 

Company Profile: RAH Infotech is a specialty value added distributor that specializes in offering mission critical IT solutions including network and cyber security, disaster management and back up, and cloud and virtualization. It also offers networking and wireless solutions. With around 20 OEMs, over 500 channel partners and thousands of happy customers, RAH Infotech is among the fastest growing technology VADs in the country. 
The key vendors of the company are Radware, Check Point, Thales-Gemalto, Ixia, Skybox Security, Forescout, Rapid7 and Cambium Networks. RAH’s focus has always been to be a key enabler in our partners’ growth story and to add value to our customers’ technology driven processes. 

 

Redington India Limited
 

Head of the Organization: Raj Shankar 
Designation: Managing Director  
Website: www.redingtonindia.com
Company’s Turnover (2018 - 19) : Rs 16851.21 Cr

Company Profile: Redington is positioned as an end to end Supply Chain Solutions Provider in the Information Technology and Digital Life Style Products space. It is present in more than 30 markets, encompassing India, Middle East, Turkey, Africa and South Asian regions including Singapore. 

 

It has partnered with over 200 international companies to bring their products to consumers across emerging markets. Besides distribution solutions, it provides integrated logistics services and support services through its companies – ProConnect and Ensure Services. The business of Redington is built on strong ethical and commercial fundamentals.

 

Satcom Infotech Pvt. Ltd.

Head of the Organization: Vinod Kumar 
Designation: Managing Director   
Website: www.satcominfotech.com
Company’s Turnover (2018 - 19) : Rs 100 cr 


Company Profile: Satcom Infotech Pvt Ltd was founded in 2003 and is a VAD with a PAN India presence. It is purely in the cyber security space offering best of the breed solutions to partners and the corporate users. The company has a strong technical team who takes care of partner enablement, demonstrating proof of concept to end users, deployment assistance and remote post-sales support.  
The key Vendors of the company are Sophos, SOTI, Tripwire, GFI, EXINDA, COSOSYS and INNEFU.
The present focus of the company is to increase the market share of the vendors they are representing by addressing new markets, equipping new partners to position these solutions. 

 

Supertron Electronics Pvt. Ltd.

Head of the Organization: V K Bhandari  
Designation: Chairman & Managing Director  
Website: www.supertronindia.com    
Company’s Turnover (2018 - 19) : Rs 3400 Cr


Company Profile: Incepted in the year 1993 with the aim to provide cost effective IT products and solutions, Supertron deals in servers, laptops, components, accessories and is a leading IT & Telecom distribution & services intermediary in India. Supertron boasts of a wide and deep national network of over 9000 retail points, robust 24x7 logistics support, safe warehousing and an immense wealth of goodwill earned through years of ethical business practices.
Seagate, Dell , Acer,  Lenovo, Samsung, LG, TP Link, ZOTAC, Corsair, Saphire, Cyber Power, Kasparesky, AMD, MSI, Synology & Barco  are few of the key vendors. Supertron’s key priorities in the next fiscal are to enhanced supply chain efficiencies, the ability to reach products across the country and scale a brand's growth. 

 

 

TechnoBind Solutions Pvt Ltd

Head of the Organization: Prashanth G J     
Designation: CEO  
Website: www.technobind.com
Company’s Turnover (2017 - 18) : Rs 100 Cr 

Company Profile: TechnoBind, established in 2010, is the first Specialist Distributor in the Indian IT channel space, offering a hybrid distribution model placed synergistically between broad-based and niche distribution, to deliver high business value for its reseller partners. TechnoBind is headquartered in Bangalore and is widely present across Indian and global markets. TechnoBind understand the industry pain points and help customers to adopt latest solutions with their technology deployments. 
TechnoBind focuses on shaping the business with key vendors like - Tintri, Infinidat, American Megatrends, SAN, Infortrend and Super Micro, Commvault, Druva, Overland Storage, TandBerg Data and Azure, Actifio, Carbonite, Tableau, Quest, Micro Focus and TeamViewer, Gematlo, Seclore, ESET and Check Point.
 

 

Savex Technologies Ltd.

Head of the Organization: Anil Jagasia   
Designation: Managing Director 
Website: www.savex.org
Company’s Turnover (2018 - 19) : Rs 13,450 Cr

Company Profile: Savex Technologies is the 3rd largest Information & Communication Technology Distributor in India. Its role as a distributor of ICT products and solutions is to imbibe the knowledge of its partners and act as a consultant to its customers to bring solutions to the market. Savex has 86 Sales offices and 42 Stocking locations across the country, catering to over 7000 customers every month. It believes in long term relationships and is known for its trust and integrity in the market.
Its core competencies in distribution are, better Logistics, efficiently monitored Inventory management, flexible credit financing for dealers, a national channel reach and an excellent reseller account management system. 

 

Tech Data

Head of the Organization: Sundaresan K   
Designation: Country General Manager
Website: www.techdata.com
Company’s Turnover (2018 - 19): $ 37.2 Bn
   
Company Profile: Tech Data connects the world with the power of technology. The end-to-end portfolio of products, services and solutions, highly specialized skills and expertise in next-generation technologies enable channel partners to bring to market the products and solutions the world needs to connect, grow and advance. They have key Vendors like IBM, HPE, Oracle, NetApp, Dell EMC, Lenovo etc.
The company is focused on executing four growth strategies that will ensure Tech Data remains a vital link in the IT ecosystem well into the future - Investing in next-generation technologies and delivery models, Strengthening the portfolio, Transforming the company digitally, Optimizing their global footprint.

 

Texonic Instruments

Head of the Organization: Sandeep Bhandari  
Designation: CEO    
Website: www.texonic.com
Company’s Turnover (2017 - 18) : Rs 160 Cr

Company Profile: Texonic Instruments is a pioneer in the Distribution Industry. It started out as a distributor in Industrial Electronic Components and Measuring Instruments in 1965. Its mission is to enable its partners to achieve their business objectives by leveraging Texonic Instrument’s skills, experience and expertise. Texonic Instruments has three main Business Divisions - Distribution & Value–Added Distribution; Industrial Electronic Components and Power Generation/Trading. Their primary service is to offer clients full project management, from initial feasibility and design, to the implementation and support of the proposed solution. They have the expertise to manage the relevant services internally or externally where necessary.

 

 


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