Truecaller launches Blue Tick Verification for Indian Premium users

By leveraging UPI, Truecaller’s caller verification feature adds a layer of protection and makes it easier for users to trust the identities of those contacting them, especially in high-stakes financial interactions.

Truecaller has introduced a new feature for caller verification based on the Unified Payments Interface (UPI) system, aiming to enhance security and trust in digital transactions. This feature allows users to confirm the identity of callers in real-time, especially when conducting financial transactions over the phone.

By integrating UPI-based verification, Truecaller helps users avoid scams and fraud by enabling them to verify the legitimacy of callers who might claim to represent banks, financial institutions, or other service providers. This innovation is part of Truecaller’s broader initiative to improve user safety, reduce phone-based fraud, and provide a more reliable communication experience.

So now when a call is received, Truecaller cross-checks the caller's information with the UPI registry, which contains verified details of various entities and businesses. If the caller’s identity matches the data stored in the UPI system, Truecaller will display a verification badge next to the caller’s name. This badge confirms that the caller is legitimate and that their details align with those in the UPI database. This verification is particularly useful for individuals receiving calls from customer service representatives or vendors who request sensitive information related to UPI-based payments.

The feature also supports a two-step process for enhanced security. When a call is verified, users can confirm that the caller is authorized to handle financial transactions, minimizing the risks associated with phishing scams. In addition to verifying individual callers, this system extends to businesses and service providers, enabling users to identify genuine brands and avoid impersonation scams.

Speaking on the launch of the new feature, Rishit Jhunjhunwala, Chief Product Officer and MD, India, Truecaller, stated, “By integrating UPI-based verification, we’re leveraging a widely accepted and secure method to ensure that the identities on our platform are authentic and credible. This feature not only reinforces our commitment to providing top-tier services but also empowers our users to take control of their digital presence with confidence. We believe this is a significant step forward in our vision of making communication safer for everyone. This is starting in India but will roll out to other countries soon. With this launch, Truecaller could very well become one of the most trusted identifier of user profiles globally.”

With the introduction of the Verified Badge, Truecaller is setting a new standard for trust in digital communications, providing users with recognition and reliability comparable to traditional IDs. This process allows users to initiate verification themselves by selecting the name they want to display based on information received from UPI.