United Computers believes in working hand in hand with vendors

According to experts, moving processes and applications to the edge of the network will be imperative to enable the ongoing digital transformation of companies, supporting everything from mainstream personalisation, to enhanced real-time insight and faster product and service innovation. The opportunities for channel partners to support companies on their edge journey are huge, but to take advantage they need to be competitive, fast and ready to adapt.

United Computers, an IT hardware and infrastructure solutions provider for the ever-changing technology need of the customers, is ready to take the opportunity. Being an Aruba partner, United Computers has a strong presence in the channel ecosystem. Gaining confidence of the vendor, United Computers is achieving the deals to make progress. In this context, Manu S, MD, United computers shares his views on their core competencies, channel’s benefit from Aruba’s strategies, opportunities for the partners, key initiatives taken by the organisation, etc.

What are your core competencies?

Our strong presence in the channel eco system and our ability to raise working capital at the shortest span is our main advantage. Second, our ability to adapt and customise as per customer requirement has always helped us and third, our strong technical knowledge and swift response to customer requirements.

What are the strategies Aruba adopted during the ongoing Pandemic? How are you seeing the channel to get benefited from this?

Aruba as an organisation is always eager to work on challenging customer requirements. They always believe in a line that “one size doesn’t fit all”. This has helped Aruba to adopt swiftly during pandemic as they had to just pick a solution which suits the work from home concept.

Please share your success mantra. Also, how your business has grown with Aruba Products & Services?

United Computers always believe in working hand in hand with our vendors and the relation with Aruba is no different. This always helps in achieving success as we gain the confidence of the vendor. The Aruba team also gives us a lot of insight about the challenges that we might face with regards to customer expectations, stock availability etc. To give an example, the day Aruba started working on products for work from home concept we could order the hardware and we had the products faster than any competition and this gave us a higher chance of winning the deals.

What are the opportunities you see in the country when you think of Aruba for empowering the partner ecosystem?

As communicated, Aruba is a very partner friendly organisation and takes very good care of their partners. Only space where Aruba can empower partners is in product specific training. Aruba had been busy off lately with new product launches and some of these have been new series altogether. I believe Aruba should train the partners before the product is launched.

In the competitive technology landscape, what are the key initiatives taken by the organisation to be differentiator in the market?

As you are aware recessions and pandemics are very good teachers, and we have a lot to learn from it. We work with the mindset of identifying the customer pain points which would be mostly on the service expectations.

what are the strategic plans that you have planned to address the newer challenges in 2021?

We believe the Network requirements has taken a back seat as customers were focusing on optimising their IT budgets by prioritising the end user compute experience due to Work From Home (WFH). Now that end user compute has been upgraded, many of the firms are focusing on upgrading their Data Center Infrastructure. This would provide us a huge opportunity to sell networking equipment.