Upwind Expands India, APJ Operations as Cloud Security Incidents Surge

Cloud security firm Upwind is expanding its footprint in India and across Asia-Pacific and Japan (APJ), citing rising enterprise demand for real-time cloud risk protection as cyber incidents escalate across the region.

The company said it has more than tripled its APJ workforce over the past three months and grown its global customer base by 200% year-on-year. Upwind, which already operates offices in Mumbai, Bengaluru, Pune, Singapore, Tokyo and Sydney, is also deploying in-region SaaS infrastructure in India, Australia, Singapore and Japan to meet data residency and regulatory requirements.

The expansion comes amid growing concern over cloud-related breaches. In India, 85% of organizations reported at least one cloud security incident in the past year, with average breach costs exceeding ₹220 million, according to data cited by the company. Similar trends are emerging across APJ markets, including Australia and Singapore, as hybrid and multi-cloud environments become more complex.

 

Upwind positions itself as a “runtime-first” cloud security provider, focusing on monitoring active, running workloads rather than static configurations. The company argues that as cloud and AI adoption accelerates, security risks are increasingly real-time and operational rather than theoretical.

“Cloud and AI are accelerating faster than most security models were built for,” said Amiram Shachar, co-founder and CEO of Upwind. He said enterprises are struggling with alert fatigue and lack of context in dynamic cloud environments, creating demand for more targeted, runtime-based visibility.

Regulatory pressure is also mounting across APJ markets, with evolving data protection and cybersecurity frameworks tightening compliance requirements for enterprises operating cloud infrastructure.

As part of its regional push, Upwind said it is investing in local engineering, sales and customer support teams and expanding its partner ecosystem. The company has added more than 100 new partners globally over the past year, including collaborations with NVIDIA and major cloud providers such as Amazon Web Services and Microsoft Azure.

Upwind said its integration into AWS Security Hub allows customers to deploy its cloud-native application protection platform through AWS’s consolidated security framework.

Security leaders at Indian firms including Times Internet and CRED said runtime visibility has helped reduce alert overload and improve response times as their cloud environments scale.

The APJ expansion aligns with Upwind’s broader global growth strategy as enterprises increasingly treat cloud and AI security as board-level risks tied directly to revenue protection, regulatory compliance and customer trust.