A US court ruled that Alphabet Inc.'s Google illegally dominated two markets for online advertising technology. Google was held guilty for "willfully acquiring and maintaining monopoly power" in markets for publisher ad servers and the market for ad exchanges. Antitrust enforcers, however, failed to prove a separate claim that the company had a monopoly in advertising ad networks.
Google antitrust case
In 2023, America’s Department of Justice, along with 17 US states, sued Google, accusing the tech giant of illegally dominating the advertising technology and quashing competition. The US Justice Department’s lawsuit accused Alphabet’s Google of influencing the technology that determines the placement of adverts online, where and at what cost.
The case concerns Google Network, a division of the tech giant that deals with advertisers’ purchase of digital ad space.
Reuters reported that federal prosecutors argued Google’s growing control over the ad tech has helped it to illegally stave off competition that hurt web publishers, such as news outlets.
A federal judge in Virginia has now sided with the Justice Department’s case.
The antitrust suit alleged that Google wielded its power over the digital ecosystem to force advertisers to use its products, making it difficult to use competitors’ services.
Also Read: Google Might Lose Monopoly, still years away
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.
