VARINDIA’s research entity echoes the spirit of the Make in India initiative

GYANA RANJAN SWAIN
CONSULTING EDITOR, VARINDIA

“During our previous year event, VARINDIA had committed to coming out with an India-based research organization to conduct an impartial, in-depth demand-supply analysis of products. This initiative proudly complements the "Make in India" endeavour. We are now delighted to present the "Made in India Research Report," meticulously crafted from the core of our robust 30,000-partner business ecosystem across the country.

Talking about the Indian IT industry scenario at present, the market is poised for a huge growth. And what is driving that – the Make in India initiative launched by the government a few years back. Almost every manufacturing company or every hardware company that is present in the country today has started manufacturing, although all of

them are at a different scale at present. Now that every global company has begun manufacturing in the country, we felt that India lacked a dedicated, unbiased IT service research unit in India to specifically cater to the Indian customers. There are big global research organization brands present in the country today, and they have been doing a fantastic job for the last many years. But the current research being done is global centric and overlooks India's unique opportunities. There are also local complexities like the MNCs getting overly prioritized at times without giving much priority to Indian organizations at the domestic level. Indian partners and the channel do need local insights and intelligence, and global agencies often miss these in their reports.

The Indian market presents some important and unique features like, it is a price sensitive market, almost every region has a different kind of purchasing power and the demands are usually festival driven. Another aspect is the Mobile first approach, where we see a lot of sales and purchasing happening on our mobile phones. So this is again very typical of our domestic market. So by coming together with the channel community of resellers, distributors and system integrators, we are bringing forward this dedicated India specific survey that we believe will help them immensely. We want to be the most trusted source of information for our Indian partners by equipping them with local insights and strategic intelligence. The areas that we will cover include cyber security, the electronics & telecom channel ecosystem, enterprise business, custom research and consulting, to mention a few. Our research methodology will be based on primary research by talking to customers, taking surveys, and interviews. We will also ensure to conduct workshops and webinars, and provide consulting and advisory to our customers.”