VARs act as key agents of Transformation in the Video Security industry

ASHISH P. DHAKAN
MD & CEO, PRAMA HIKVISION INDIA PVT. LTD.

“The VARs play a crucial role as transformative leaders in the video security industry by providing customized solutions that meet specific business needs. They offer a range of services, including -
•    Customization and Enhancement: VARs tailor video security solutions to fit unique customer
requirements, enhancing products with added services and support.
•    Comprehensive Solutions: They provide integrated solutions that include hardware, software, and professional services like consulting, system design, implementation, and training.
•    Strategic Partner Relationships: VARs form partnerships with technology vendors to source the best components and integrate them into cohesive solutions.
In the video security industry, VARs can reinvent their roles by:
•    High-End Security Assessors: Identifying security gaps and assisting customers in selecting the
right products and services to bridge those gaps.
•    System Integrators: Providing the technical support and implementing the security projects as per
the specified terms and conditions.
•    Customer Success Accelerators: Managing customer experiences, from onboarding to expansion of solutions, to ensure customers see value in the products.
•    Hybrid Cloud Consolidators and Optimizers: Assisting with cloud deployment and managing high-end cloud services to reduce costs and improve efficiency.

By adopting these roles, VARs can lead the video security industry by providing more comprehensive and integrated solutions, enhancing customer experiences, and driving business growth. The role of VARs is likely to evolve significantly as technology vendors invest in direct-to-enterprise models."