VARs transforming themselves as Security Advisors to help Businesses Secure their Digital Future

PL SUBRAMANIAN (SUBBU)
HEAD OF CHANNEL FOR INDIA, KASPERSKY

“We are living in an era where cyber threats are evolving faster than ever. Organizations need more than just products—they need partners who can lead them through complex security challenges. Today’s VARs have emerged as transformation leaders in cybersecurity, playing a pivotal role in helping businesses secure their digital future. VARs have evolved from product resellers into security advisors. They are now enablers of end-to-end cybersecurity architecture and navigators within an increasingly complex security ecosystem. In the cybersecurity space, VARs are rapidly evolving their portfolios by integrating next-generation technologies to stay ahead of threats and drive meaningful digital transformation for clients. AI-driven solutions are now essential. VARs are offering platforms that leverage AI/ML for behavior analytics, anomaly detection, and predictive threat hunting. At Kaspersky, we are enabling VARs with strategic solutions such as Threat Intelligence, Next-Gen XDR, OT Security, Network Security, and Cloud Workload Protection. We are also training them to become deployment partners for Kaspersky’s strategic cybersecurity solutions.

Evolution of the Role of VARs

Modern VARs act as trusted cybersecurity consultants, advising organizations on risk posture, threat intelligence, compliance, and regulatory frameworks. Cybersecurity-focused VARs are no longer just resellers—they are transformational leaders who combine deep technical expertise, industry insight, and service excellence to help businesses stay secure, compliant, and resilient. In today’s digital- first world, they serve as the trusted bridge between security innovation and real-world defense.”