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Veeam launches several offerings and programmes to drive revenue growth

Veeam Software has unveiled several partner-centric initiatives and offerings to drive revenue growth and leverage business opportunities as customers move to a Multi-Cloud or Hybrid Cloud environment.


The offerings in Veeam “Always-On Cloud” Availability Platform enable service providers and resellers to help customers migrate to and manage data in a Multi-Cloud environment while greatly expanding revenue opportunities to manage and protect public cloud and physical workloads. The new offerings and programmes, specifically designed and priced for service delivery model, include and support:


Migrating, Managing and Protecting Public cloud (AWS, Microsoft Azure and other) workloads, physical servers and endpoints with NEW Veeam Availability Console and Veeam Agents;


Protecting Enterprise Mission-Critical Applications with NEW Veeam CDP and vCloud Director Integration for greatly-enhanced Disaster Recovery-as-a-Service (DRaaS) capabilities;


Tape-as-a-Service to help customers meet compliance requirements for archival and retention;


Microsoft Office 365 with New Multi-Tenancy, multi-repository and automation capabilities in Veeam Backup for Microsoft Office 365;


A NEW Veeam Cloud and Service Provider Directory to connect VARs and VCSPs; and


Increase Professional Services Revenue and customer satisfaction with the NEW Veeam Accredited Service Provider programme.


“Veeam is dedicated to enabling its ecosystem of ProPartners and Veeam Cloud and Service Provider partners (VCSPs) to help customers move and manage data in a Multi-Cloud environment. At VeeamON 2017, we are announcing a slew of new offerings and programmes that will drive even greater partner services revenue and engagement,” said Peter McKay, Co-CEO and President, Veeam. “Veeam has always been a 100-per cent channel company. With these new solutions, Veeam is strengthening its leadership position in the Backup-as-a-Service (BaaS) and DRaaS market and extends its 100-per cent channel strategy from resellers to service providers,” McKay added.


The Veeam Availability Console – planned to be generally available in Q3 with its Release Candidate build launched at VeeamON 2017 this week – delivers everything a service provider or distributed enterprise needs to deploy, manage and monitor Veeam-powered Availability services – no matter where the protected workloads are hosted.


Veeam’s partners can add value by provisioning and managing customers’ virtual, physical and cloud-based Veeam Availability services, and generate new revenue streams by offering BaaS and DRaaS services alongside their traditional resale business lines.


Veeam is introducing specific DRaaS enhancements for service providers, including:


Veeam CDP (continuous data protection) empowers service providers to help customers to protect and recover Tier-1 applications during a disaster, opening substantial revenue-generating services for VCSPs by using Veeam Cloud Connect. Veeam Cloud Connect uses vSphere APIs for I/O Filtering (VAIO) to offer continuous replication to private or managed clouds.


vCloud Director integration for Veeam Cloud Connect Replication, enabling partners to reduce daily management and maintenance cost, and simplify multi-tenant configuration by using vCloud organizations for DRaaS.


Tape-as-a-Service (TaaS) for Veeam Cloud Connect Backups enables service providers to deliver an additional “tape out” service to help tenants meet compliance requirements for archival and long-term retention, have air-gapped backups to protect against ransomware or insider threat, and provide an additional layer of disaster recovery protection in case of complete storage loss.


Veeam is also announcing an update to Veeam Backup for Microsoft Office 365 with multi-tenancy, which delivers the ability for service providers to expand their platform of Veeam-powered services, creating new recurring revenue streams, and grow their service provider business.


Veeam’s update improves total cost of ownership and offers several key new features, including:


A multi-repository, multi-tenant architecture, enabling protection of larger Office 365 deployments with a single installation, while also empowering service providers to deliver Office 365 backup services;


Automation possibilities via RESTful API and PowerShell SDK to minimize management overhead, improve recovery times and reduce costs.


The Veeam Cloud and Service Provider Directory is a FREE online platform where Veeam customers and partners can find a cloud and service provider in their area who offers hosted services using Veeam products. The directory provides complete visibility and direct connections that can fuel revenue growth.


The Veeam Accredited Service Partner (VASP) programme enables its members to deliver high-quality professional services related to Veeam solutions and help customers realize increased reliability, along with greater value and return of investment of their investments in Veeam to architect, deploy and manage Veeam solutions.


The programme offers a range of member benefits, including:


Marketing promotion and visibility – Veeam will publicly recognize and promote VASPs as the top of technical excellence when it comes to delivering quality professional services around availability solutions, and aid lookup of VASPs for end-users on the Veeam website;


Increased technical services – access to best-practice guidance and documentation in the Veeam Service Catalog and Technical Library, along with dedicated senior pre-sales advisors;


Demonstration and training aids – regardless of Partner level ahead of joining VASP, certified Not-For-Resale (NFR) licences will be available to demonstrate Availability Suite in product demos and training sessions;


Co-branding and marketing – VASPs will have documentation to answer RFPs, logos and banners for promotions and online marketing.

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