Crayon drives cloud, AI adoption with partner-centric, value-added distribution model

Venkataraman    D.,    Vice President – Sales & Strategy at Crayon Software Experts India, shares the company’s platform- and partner-first approach. “We’re not just enabling cloud and AI adoption
—    we’re building repeatable frameworks, from GenAI blueprints to    cost    governance     models, that help customers scale with confidence.” By   aligning   closely with hyperscalers and packaging real-world use cases, Crayon helps partners and enterprises accelerate time-to-value while minimizing risk.

Service quality depends on specialization. “We’ve invested heavily in competency centers, partner enablement, and technical certifications. That gives us depth
—    and speed — when supporting complex migrations or incidents.” Crayon’s joint engineering sessions and centralized playbooks aim to ensure predictable delivery across its ecosystem.

On the evolving role of distribution, Venkataraman notes, “The line between distribution and value- added distribution is narrowing, but value creation remains the differentiator. Scale alone isn’t enough.” Crayon integrates advisory, automation, and packaged services into its model while maintaining operational excellence.

To attract and retain talent, Crayon blends structured upskilling, partner-led learning, and outcome- based incentives. “Our teams grow by solving real partner challenges — not just through training modules,” he adds. As demand shifts from CPU to GPU, Venkataraman sees opportunity: “GPU is not just hardware — it’s a new consumption model. We’re enabling   partners with guidance, sizing, and flexible deployment options to future-proof their infrastructure.”