Vi teams up with Meta to deliver Secure and Faster Verification for its Users

Vodafone Idea (Vi) announced the launch of Silent Mobile Verification (SMV) capabilities across Meta Platforms WhatsApp, Facebook and Instagram for Vi users  enabling safer, seamless and password-less digital experiences for millions of users.

SMV is a secure, network-based authentication technology that verifies a user's mobile number in the background without requiring manual entry of verification credentials, switching between apps, or waiting for verification messages. When a Vi user accesses WhatsApp, Facebook and Instagram on the Vi mobile network, the verification request is validated through the telecom network itself, delivering a faster and frictionless experience.

Vi users may experience SMV-supported journeys across scenarios such as new user registration, mobile number verification, login and re-login, account recovery, and authentication during security checks. This translates into faster onboarding, fewer manual steps, and enhanced protection against phishing and digital identity risks.

India's rapidly growing digital ecosystem is seeing increased focus from ecosystem stakeholders and government-led initiatives for fraud prevention and trusted authentication.

Network-based verification technologies like SMV are emerging as important enablers to improve trust in digital services. Commenting on the launch, Abhijit Kishore, CEO, Vodafone Idea said, “Telecom networks are increasingly playing an important role in enabling safer digital experiences. With millions of consumers relying on Vi’s secure telecom network every day, we can build these experiences on a scale. Through our partnership with Meta, we are enabling SMV capabilities that enhance cyber safety and reduce fraud risks, while creating seamless authentication experiences for users across some of the country’s most widely used digital platforms.”

Arun Srinivas, Managing Director and Country Head, Meta in India said, “Bringing Network-based authentication is a critical step forward in making verification simpler, seamless and more secure for users across our platforms. We're pleased to work with Vi to bring this capability to their subscribers using WhatsApp, Facebook and Instagram."

The launch represents a milestone in the evolution of telecom network APIs and trusted digital infrastructure in India. Vi continues to work with ecosystem partners, developers and platforms to build authentication, trust and intelligence solutions leveraging secure telecom network capabilities. Over time, Vi plans to further expand such capabilities across additional applications, ecosystem partners and advanced trust-based use cases including enhanced authentication, fraud prevention and intelligent risk-based verification solutions.