Viber debuts a new social entertainment concept

Viber has announced Public Chats, a new feature that allows users to discover, share and interact with conversations, communities and content on mobile.

Public Chats are live discussions between celebrities and personalities that Viber users can follow. They offer a new kind of social experience – tapping into live conversations as they happen. Anyone on Viber can follow as many of these chats as they like on their mobile device. Conversations are multimedia and include texts, photos, audio, video, stickers, web links and more. Users can invite friends to follow the Public Chats that interest them, and can share content.

Public Chats has been launched with a broad range of global celebrities, personalities and brands. Some of the known personalities who have their accounts on Public Chats are Anushka Sharma, Ranveer Singh, Arjun Kapoor, Sonu Nigam, Ayushmann Khurrana, Shaan and many more. Over and above these, world-acclaimed sports personalities like Sachin Tendulkar, Virat Kohli, Rohit Sharma, Shikhar Dhawan and Saina Nehwal are some of the other names, users can follow on Public Chats.

Anubhav Nayyar, Country Head – India, Viber, said, “The release of Public Chats on Viber allows people to interact in a new way, listening to live discussions and staying up-to-date with exclusive content from the people and interests that matter to them most. We are launching this with a great lineup of celebrities, personalities, brands, influencers all over India.”

Mark Hardy, Chief Marketing Officer, Viber, said, “I'm delighted to be here in India to celebrate the launch of Public Chats. We are thrilled with the response we have had so far – after just a few days, some of the most popular chats already have hundreds of thousands of followers, showing that users are intrigued by the fly-on-the-wall experience Public Chats offers. There is a great lineup of talent from India, and we are looking forwarding to adding more Public Chats over the coming weeks and months.”

The most popular chats will be featured on the home screen of the Public Chats section of Viber. Users can easily search to find out who is chatting, or they can access a chat directly through its customized URL.