Videocon Mobile Phones has introduced Vstyle series to enable consumers who are looking for devices with style quotients along with super features. The V-Style Series features the “Smart”, “Mega”, “Grande”, “Curve”, “Flip” and “Mini” feature phones priced between Rs.1,000 and Rs.3,000 with individual USP’s but common style statements.
Videocon Mobile Phones understands that, although there has been a revolution in terms of a consumer development, still the product design structure has remained conservative. With no development happening in terms of product aesthetics, Videocon Mobile Phones went back to the drawing board to design a feature phone range that is stylish yet functional.
Videocon’s Mobile Handset Division has launched the V-Style portfolio under a campaign “India Ka Naya Style Vstyle”, which has a regional essence in it and will be used across major markets in India combining the richness of India’s traditions and regional values.
The “V-Style” Smart is a touch phone with an attractive ID and high-resolution touch screen. It is the high-end phone of the category with semi smartphone features and popular preloaded applications like Facebook, WhatsApp, etc. The phone is priced at Rs.2,950.
The “V-Style” Mega features a 3-inch IPS display that offers excellent viewing angles in an ultra-slim ID with a leather-like textured back cover. The phone is priced at Rs.1,999.
The “V-Style” Curve has a very stylish, high-gloss body, which makes this phone a good choice for users who look for class, elegance and loaded features in a feature phone. “Curve” deriving its name from its stylish curved four edges comes with a slim design. The phone is priced at Rs.1,749. The Grande is a feature phone which comes with stylish back covers available in Blue, Black panel colour options and a free white panel with it. The phone is priced at Rs.1,899.
The “V-Style” Flip is a feature phone with a trendy flip-cover, something that until now was only available in high-end smartphones. The phone is priced at Rs.1,749. The “V-Style” Mini is a smaller-sized feature phone following the same design ethos of the “V-Style” series, for consumers who want style and features in a smaller package. The phone is priced at Rs.1,299.
Jerold Pereira, CEO, Videocon Mobile Phones, says, “It is to address this emerging aspiration that we have introduced the V-Style feature phone range that offers best-in-class looks and features. With the V-style range, the consumers will now not be embarrassed carrying their feature phone in their peer group as their own phone will compete with costly smartphones in terms of style, looks and features. With this range, we bring back style in the feature phone category and introduce the range as a game changer.”
Via the V-Style range, Videocon Mobile Phones targets the aspiring youth audience within the age group of 15–35 years in SEC B, C towns with utmost focus on cities across Tier-II and -III across various states of the country.
