ViewSonic always believes in winning the mindshare of its partners first

Sanjoy Bhattacharya
Director Sales and Marketing – IT Business, ViewSonic India

“I fully believe that partners are not a community but they are individuals. Partners are instrumental in pulling up or pulling down brands if they don't see the human face of the company.”  

There is always a need for a Robust Partner Strategy, which is critical to the success of the organization. This is imperative when Technologies are same, when infrastructure are same, and when quality of service is same. In the words of Sanjoy, partners are not a community but they are individuals. Partners are instrumental in pulling up or pulling down brands if they don't see the human face of the company. The Fundamentals of business are based on the GTMs and GTMs are 100% dependent on the partner.

In the competitive world when manpower attrition rate is high, ViewSonic realised that a faceless system is important that connects with partners and give them the re-assurance that the brand will always stand behind and hear them out and thereby act based on their needs. ViewSonic has created https://viewsonicpartners.in/, which is a faceless system to enable the partner value creation. ViewSonic India also understood that trust deficit and transparency among the brand and the partners are an issue in today’s world. So it developed a system which is transparent, interactive, and seamlessly automated that addresses partner queries.

This is also a super-fast, flawless, real-time rewarding system. ViewSonic also believes that maintaining existing partners is more important than creating new ones. It therefore ensures that the sustainability, future growth and profitability of its existing partners should be intact. Before market share, ViewSonic first thinks of winning the mindshare of Indian partners.

The biggest challenge in this age is to manage the conflict between the ecommerce platform and the General Trade platform. There is a great amount of mistrust in the GT Partners as they believe that brands are only supporting e-commerce. But ViewSonic always tries to communicate to them that GT partners will always remain, as they are, at the centre of the business and no one will be able to take their place. Sanjoy believes that traditional trade should get more attention from brands on proper product training, consumer experience and enable them with various finance options to help them compete with ecommerce aggregators.