ViewSonic collaborates with Kaira Distribution to expand B2B product reach

ViewSonic has announced a strategic partnership with Kaira Distribution, a national distributor and an IT peripherals, storage, networking, and display products solution-based company. The collaboration aims to strengthen the pan – India distribution network for ViewSonic's Commercial product line, with a particular emphasis on Workspace solutions, Touch displays, and the VP series.

With Kaira Distribution onboard, ViewSonic India is set to enhance its reach within the B2B market segment, leveraging Kaira's expertise and extensive network to target the right customers effectively. This partnership aligns with ViewSonic's vision to empower businesses with cutting-edge display technologies, facilitating productivity and collaboration in the modern work environment. Having already collaborated with ViewSonic Singapore, through the global experience the current partnership in India is set to be a much stronger avenue for both the brands with the aim of expanding the market further.

Sanjoy Bhattacharya, Director Sales & Marketing, IT Business, ViewSonic India, expressed enthusiasm about the partnership, stating, "We are thrilled to join hands with Kaira Distribution to strengthen our presence in the B2B sector. As we continue to innovate and expand our product offerings, partnering with Kaira will enable us to reach more businesses and provide them with cutting-edge visual solutions tailored to their needs. With Kaira Distribution’s extensive expertise and robust distribution network, we are confident in reaching and serving the evolving needs of our B2B customers effectively."

Bhattacharya further added, “In the growing market for commercial displays in India, we've noticed a big need for B2B partner who possess a forward-looking perspective on the future growth trajectory of monitors within the commercial segment. Kaira Distribution’s invaluable expertise in touch monitors, docking monitors, and color accuracy monitors, serving as a vital link between corporations, brands, and suppliers. Given the high volume and capital-intensive nature of these segments, a knowledge-oriented approach is essential for delivering effective solutions. Drawing on their successful partnership with ViewSonic in Singapore and various other countries, Kaira Distribution is poised to leverage their global experience and extensive network to drive ViewSonic's expansion in India. With India poised to emerge as a global economic powerhouse, there is a growing demand among Indian multinational corporations for products beyond domestic borders. Kaira is well-positioned to fulfill the supply chain requirements of such cases in Far-East Asia countries, thereby facilitating ViewSonic's growth and market penetration in the region.

Together, ViewSonic India and Kaira Distribution aim to streamline the distribution process, enhance product availability, and provide exceptional support to B2B customers seeking reliable visual solutions for their workspace requirements.

Manoj Attal, Director at Kaira Distribution, also shared his thoughts on the collaboration, saying, "At Kaira, we are dedicated to bridging the gap between leading brands and our valued channel partners. Partnering with ViewSonic India aligns perfectly with our mission, allowing us to offer a comprehensive range of visual solutions to meet the diverse needs of businesses across various industries. ViewSonic's innovative B2B products complement our commitment to delivering cutting-edge technologies to businesses across India."