Bonny Cheng, COO, ViewSonic Global
ViewSonic excels in the Indian market by blending high-quality, innovative visual solutions with an extensive support network tailored to local demands. Serving the enterprise, education, and consumer sectors, ViewSonic's offerings are supported by a vast network of over 7,000 dealers and more than 235 service centres across India. This robust local engagement ensures reliable support for our partners and customers. As the visual solutions landscape evolves rapidly, ViewSonic remains at the forefront, driving technological advancements to foster a digitally savvy world. In a chat with VARINDIA, Bonny Cheng, COO, ViewSonic Global discusses the company's strategic initiatives, future plans, and commitment to innovation.
ViewSonic Transforming the Viewing Experience
Delving deep about ViewSonic’s dedication and innovation, Bonny comments, "ViewSonic's commitment extends beyond merely offering products; we aim to transform the viewing experience and empower educational institutions, workplaces, and individuals through innovative visual solutions. Our comprehensive ecosystem unites cutting-edge hardware, software, and services, fostering creativity, collaboration, and seamless learning."
About corporate sector innovations she says, "In the corporate sector, we provide dynamic visual solutions that enhance workplace efficiency and collaboration. Our latest product, the ViewSonic TeamJoin solution, revolutionizes the Indian corporate sector by offering seamless, secure, and efficient collaboration across multiple platforms and devices. With features like full meeting control, enterprise-grade security, and exceptional audiovisual quality, TeamJoin enhances real-time collaboration and inclusivity, fostering a more connected and engaged corporate environment."
While commenting on Educational Empowerment, she points out, "In the educational sphere, ViewSonic is dedicated to empowering teachers with tools that enhance interactive learning and digital engagement. We recently introduced EdSync, an integrated platform for Learning Management System (LMS) and Enterprise Resource Planning (ERP), exclusively designed in India for Indian schools and institutes. This comprehensive end-to-end solution for school operations also promotes peer-to-peer learning and equitable access to quality education."
Roadmap for 2024-25: Expanding Horizons
ViewSonic constantly seeks new and inventive methods to improve its customer's experience and continues to invest in its visual solutions for education and the workplace, including a variety of software developments. "We are upgrading features in our proprietary software, myViewBoard, to enhance interactive capabilities and integrate more robust collaboration tools. These enhancements aim to provide a seamless and engaging experience for both educators and corporate users. We have also expanded our product offerings in the home entertainment and gaming segment. Our latest gaming projectors, the X1-4K and X2-4K, are a result of our collaboration with Xbox. These projectors are specifically designed to provide an immersive gaming experience on large screens, reflecting our commitment to exploring new markets and delivering cutting-edge technology," comments Bonny.
GTM Strategy and Channel Partner Benefits
Collaborating with corporate and government System Integrators (SI), as well as private channel partners, has been helpful in numerous ways. Bonny claims, “By leveraging their expertise and resources, we design, develop, and implement solutions that meet specific needs, increasing efficiency, cost savings, and customer satisfaction. Partnering with these entities helps businesses expand their reach and penetrate new markets, driving growth and revenue. This collaboration allows us to provide tailored solutions that cater to the diverse requirements of our clients, ensuring optimal performance and satisfaction."
Commitment to 'Make in India'
ViewSonic has been actively participating in the Make in India initiative. Speaking about the company’s commitment towards ‘Make in India’ Bonny elaborates, “We have set up factories in various regions across different product lines, contributing to the growth of the Indian economy and strengthening our presence in the country. By employing Indian engineers and technicians, we leverage the expertise of the local workforce and make quality products tailored to the Indian market. This move not only supports local talent but also ensures that our products meet the specific needs of Indian consumers, aligning with our commitment to innovation and excellence.”
To conclude
In her concluding words Bonny says, “At ViewSonic, we consider our partners as integral members of our team. We equip them with comprehensive training, demos, and marketing support, and organize workshops, seminars, and incentive programs. These initiatives not only provide the necessary skills but also motivate our partners to excel in sales and customer service. This approach fosters strong, enduring relationships and continuous revenue generation, solidifying our position as a trusted leader in the market. We hope that our commitment inspires all our partners and customers to 'See the Difference'.”
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