Sanjoy Bhattacharya, Director of Sales & Marketing, IT Business - ViewSonic India
“ViewSonic is actively enhancing its channel ecosystem and has redefined the strategy to expand its customer base and bolster its market visibility. The brand is working with national distributors and setting up seven regional distributor groups in different areas. ViewSonic is partnering with over 7,000 partners to reach more customers and grow its market presence. The brand collaborates with distributors while establishing seven regional distributor groups across various geographical areas. ViewSonic has formed partnerships with a network of over 7,000 partners with the aim of expanding its customer reach and strengthening its market presence.
ViewSonic's extensive partner network, updated channel policy, and a broad selection of monitor solutions reflect the company's dedication to growing its market share and satisfying the various needs of its clients. It is working to increase its market penetration by regularly engaging with dealers and end consumers. The brand offers an incredible selection of displays, with over 50 models divided into seven categories. With a steadfast commitment to addressing its customers' requirements, ViewSonic has implemented a product segmentation strategy tailored to fulfil these distinct needs. This approach underscores the company's dedication to catering to the diverse demands of its consumer base.
The ViewSonic partner site serves as a representation of the brand's advanced channel collaboration as it involves building an extensive network. The Brand has over 235 service centres covering around 20,572 pin codes across India. The brand has established seven new Regional Importer and Distributor (RID) entities to strengthen its global presence.”
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