Visual search to AR search

Visual search and augmented reality (AR) search are two emerging technologies that are changing the way people interact with the internet. Visual search allows users to search for information using images, while AR search allows users to overlay digital information on the real world.

Both visual search and augmented reality (AR) search are still in their early stages of development, but they have the potential to revolutionize the way we shop, learn, and explore the world around us.

Another difference between visual search and AR search is the level of accuracy. Visual search is generally less accurate than AR search, as it is based on the computer's ability to recognize objects in images. AR search, on the other hand, is based on the computer's ability to track the real world and overlay digital information on it. This makes AR search more accurate, but it also requires more computing power.

The rising competition from visual search to AR search is a good thing for users. It means that there will be more options available, and that the technology will continue to improve. As these technologies mature, they will become more widely adopted and used in a variety of applications.

A recent report says, Amazon updates visual search, AR search and more in challenge to Google. Amazon is introducing new features that make it easier to search for products on mobile and is challenging other product search engines, like Google and Pinterest in the process. It announced a handful of new search and discovery features, including multimodal search (searching with text plus images), an expansion of its AR efforts and a new “Find-on-Amazon” feature that finds similar products to those in a photo you share directly with the Amazon app, among other things.

One of the new features improves upon Amazon’s existing visual search engine that lets consumers snap a photo to find matching products. Now, consumers can also add text to these queries to help narrow down the results. For instance, if you were searching for a replacement part for an appliance, you could take a photo of the part, then add the name of the appliance, like “Frigidaire,” Amazon explains

Experts say, These changes, as a result, could then impact Google’s ad revenue, as well, as Amazon has already been catching up to the Google-Meta duopoly on digital ad spend.