Vivo to commence manufacturing operations at Greater Noida factory soon

The Chinese smartphone maker is optimistic about its India strategy and it will soon commence manufacturing at its new facility in Greater Noida, said the company.  

The new plant is spread across almost 169 acres with a present annual production capacity of 60 million units. After becoming fully operational, the production capacity can be doubled to 120 million units, the company said in its annual India Impact Report 2023.   

The company did not reveal when it plans to scale up the plant to full capacity.

Vivo, in the first quarter of calendar year 2024, emerged as the largest manufacturer in terms of volume in India. It surpassed Samsung with a market share of 16.2 percent, according to data from the International Data Corporation (IDC).

The new facility is a part of the company’s India strategy, where it is ramping up domestic manufacturing, and focusing on “India-centric” products by localising design, camera effects and overall product experience.

“We have started designing phones that meet our consumers' local tastes and preferences under our 'Design for India' initiative. Our manufacturing facility in Greater Noida reached the milestone of producing over 150 million smartphones till now,” said Jerome Chen, CEO, Vivo India, in the company’s annual India Impact report.

These ramp-ups are part of the Rs 7,500 crore investment announced by Vivo last year. The company has cumulatively invested Rs 3,500 crore in India until now, primarily towards building its manufacturing footprint.

“This facility, once fully operational, will give us the option of doubling our manufacturing capacity, while reinforcing our commitment to Atmanirbhar Bharat,” Chen added.

In 2023, Vivo shipped more than 99 percent of its smartphones in India that are locally manufactured. This represents a significant leap from the 26 percent recorded in 2014.

Vivo plans to increase localisation of critical components such as OIS, camera modules, memory, and OLED displays, and will “empower Indian leaders to spearhead Indian operations.”

“In alignment with the Prime Minister’s vision of establishing India as a primary export hub, we have witnessed the progress and growth of the nation and have contributed by exporting smartphones worth around Rs 400 crore,” Chen said.