Ninjacart, a Bengaluru-based fresh produce supply chain company, has received an investment jointly from Waltmart and Flipkart. Founded in 2015, Ninjacart works with 20,000 farmers and supplies fresh produce to 60,000 retailers, according to the firm’s website.
The partnership between the two online giants, Walmart and Flipkart will strengthen the direct sourcing of fresh produce for Walmart India’s wholesale cash and carry stores and Flipkart’s online grocery business Supermart.
The fund received by Ninjacart will help the company to widen its customer base, reach new cities and gain exposure to global best practices to enhance the efficiency of the local fresh produce ecosystem.
Ninjacart claims to have been able to improve the net realised income of its farmers by 15% over the last two years, with payments made into farmer bank accounts within 24 hours of produce pickup. The company said it moves over 1,400 tonne of fresh produce per day, having doubled its volumes in the last four months.
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