"We believe in providing the best value proposition to our vendors and channel partners through continuous improvement and responsive"

To become one of the preferred distributors in the market, Aegis Infoware creates strong relationships into channel communities as well as Enterprise End Customer. Focusing on value creation for Channel Partner, resellers and system integrators Aegis wants to become the most innovative supply chain management company. In a chat with VARINDIA, Atul Shah, Director - Aegis Infoware Pvt. Ltd. has briefed about the company’s business model, the growth opportunities, current customer trends, growth opportunities, best practices etc.

Brief about the company

Aegis Infoware was established in 1997. We are a company with deep-rooted values which has a comprehensive range of product offerings for distribution. Our wide reach is supported by superior logistic capabilities, robust infrastructure with sophisticated management information systems. The key vertical that we cater to includes - Distribution of Lenovo, D-Link, Canon, LG, Acer products to name a few.

With almost 25+ years in the market, we have been able to create strong relationships in channel communities as well as with enterprises. This has helped us become one of the preferred distributors in the market. The USP of our organization includes - exciting global brand product portfolios, affordable pricing, strong channel support & an effective after-sales services.

We have 4 offices located in Gujarat, namely Ahmedabad, Surat, Baroda & Rajkot. For the last few years, we have been expanding our operations in Maharashtra and Hyderabad. With over 10 years of experience in the industry, our team consists of 35+ sales professionals who work on various verticals. They cater to the requirements of 650+ active channel partners in 60+ cities across India.

My role includes the overall financial management of the organization, procurement of brand portfolios and coordinating with the sales, data and logistics teams to achieve the desired goals of the company.

What are the growth opportunities you see for yourself in the near future?
With the vision to make Aegis the most innovative supply chain management company, our focus is on value creation for channel partners, resellers & system integrators across India. We believe in providing the best value proposition to our vendors and channel partners through continuous improvement and responsiveness, thus turning them all into a partner of choice.

With the new normal way of work, our customer behavior has seen a significant change as well. In order to explore new opportunities, sustain and grow, we have also applied new marketing strategies for our channel and corporate partners

How has the business grown and what has been Lenovo’s contribution to your business growth?
The factors that have contributed to our business growth included:
-        Building a strong team
-        Build sufficient inventory in current demand and supply situation
-        Investing in the business 

What is the most preferred brand/product by your customers? If there are any customer trends seen in the last few months?
As far as the Gujrat market is concerned, Lenovo has been the preferred brand. We have also seen a significant rise in demand for the Legion gaming range of products, in the last few quarters.

How have you tackled challenges post the COVID-19 pandemic? What have you done differently during this time?
Post the onset of the pandemic we saw a change in our consumer buying behavior. We then applied new ideas and strategies to meet the needs of our channel and corporate partners. We are also looking to grow by exploring new opportunities in the market.

What are the trends to look out for in the technology segment?
Some of the trends to look out for in the technology segment include Automation and digitization in verticals like eCommerce, logistics, pharma, retail chain, food and super stores.

What are the consumer-changes driven by technology?
The consumer changes driven by technology includes- gaming devices, smart technology devices, AI interface products. We have also seen a rise in demand for laptops with professional graphics cards.

How do emerging product lines and accessory business focus along with Lenovo?
As part of emerging product lines, we provide POS solutions, barcode scanning and printing solutions. The accessory business mainly focuses on smartwatch related products.

How are you focusing on upselling and maximizing reach to service more consumers?
We are focusing on upselling and maximizing our reach with the help of service contracts, warranty upgrades and setting up infrastructure with complete solutions.