Western Digital hosts Virtual Partner Summit to boost its Channel Partner Ecosystem

By VARINDIA - 2020-08-21

Western Digital hosts Virtual Partner Summit to boost its Channel Partner Ecosystem

Western Digital has organized its latest Partner Summit – a large customer event encompassing channel partners in India from across the spectrum of various Western Digital market segments on 20th August. The day-long virtual event aimed at acknowledging channel partners for their significant contribution to the companies’ growth and expansion in India, recognized them for their performance and to familiarize them with Western Digital’s latest broad portfolio of storage solutions.

 

As a part of the event, customers virtually met Western Digital’s global and regional leadership team. The conversation revolved around the evolution of storage needs, trends and emerging opportunities. The event featured eight virtual stalls to familiarize channel partners with information on latest products, solutions and programs by Western Digital. A series of training sessions were also organized to enable understanding of Western Digital’s complete range of solutions.

 

Khalid Wani, Director of Sales, Western Digital India, says, “Our channel partners play a crucial role in our success, and are a natural extension of our business. We believe in collaboration, and understand the importance and requirement of identifying and rewarding their performance. With the Western Digital Partner Summit, we continue to reinvent the way we work with our channel partners from across the spectrum.”

 

Jaganathan Chelliah, Director of Marketing, Western Digital India, comments, “While the current environment limited our efforts to organize a large scale physical event, we were able to create a digital platform to bring our channel partners together, share our vision for the Indian market and how we are building a strong bond with them to win together. We are glad to see a huge turnout for the summit. We will continue to run robust channel partner marketing programs that enable our channel partners to meet the emerging data needs of the Indian market.”

 

The event witnessed over 1400 Western Digital channel partners across consumer, commercial, and enterprise segments, featuring in the complete chain of channels, starting from national distributors, tier-2 & tier-3 partners to the last-mile retailers. Also in attendance were OEM customers, large retailers along with key stakeholders from major e-commerce players.


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