Western Digital is driving the digitalization wave in the entertainment industry    

Kinny Nayyar
Marketing Head - India & South Asia, Western Digital Corporation

Western Digital believes that the customer is the king and brands that understand their customers’ needs will succeed. “For us, the India market is important and our investments in the country continue to be strong. We have a very strong R&D center based out of Bangalore. Our association with the media industry has given us a big impetus this year specifically in the Indian market. Last year we collaborated with Clean slate productions and Fox Star Studio for the movie, “Phillauri” and continued the association this year with Fox Star Studio for the Siddharth Malhotra and Jacqueline Fernandez starrer, A Gentleman – Sundar, Susheel, Risky. This has helped manifold the brand in increasing its penetration into a new segment of media and entertainment. Digitalization is away forward for this industry and the entertainment business has generally been a front-runner in adopting new technologies. Western Digital’s association with Fox Star studio is a long standing one and has led an innovation march in the entertainment business. Understanding these technologies and predicting the trends and sectors is critical for any business to grow and expand,” explains Kinny Nayyar, Marketing Head - India & South Asia, Western Digital Corporation.

One primary focus for Western Digital now is on strengthening its team and creating a pillar to pillar strength in India to ensure that it has a very strong core built, thereby creating a robust value system for the customers.

Kinny asserts that the role of CMO is changing day by day because of the evolving technology. They play a major role in acquiring customers today and contemporary marketing is getting redefined by the use of technology. From acquiring customers to giving them an unforgettable experience, technology has become a game changer and an enabler for ensuring better business practices. For CMOs today, listening to customers has become one of the key ingredients shaping their success in connecting brands with customers. 

“Marketers used to initially rely on the traditional marketing tools, however, customers today go through different stages of the buying process, enabling a stronger understanding of the customer which is more important than ever before. Today, brands are looking at innovative ways to engage with the customers so that they feel comfortable making the purchase whenever they are ready. As the customer market is becoming more complex, brands are struggling to simplify and survive. It is best to create a quality, personalized experience for each customer,” sums up Kinny.