Festival season in India is a very special and auspicious time and to make this experience of festivity more exciting and lasting vendors across the Industry come up with several schemes both for the consumers and the partners.
Go-to-market Strategies at the Retail Front…
Festivals are the most awaited season by all and even for businesses it is indeed the booming time. For IT products it has always been a very good season to propel in this season with attractive offers.
Sushmita Das Country Manager- India Kobian Pte Ltd. | Amit Mathur Director - Channel Sales, India Research In Motion | Manish Sharma Managing Director, Consumer Product Division, Panasonic India | Rohit Pandit Executive Vice President, Fujifilm India |
"We have launched dealer schemes every year for the festive season. This year Mercury has end customer line up including Tablets and Smart Phones. Thus this year we are launching schemes of Gift vouchers and special rewards for consumers where the buying quantity is limited to a few pieces only. We shall be adding into the festive galore by giving the products at an unbeatable price coupled with attractive promotional schemes,” says, Sushmita Das Country Manager- India, Kobian Pte Ltd.
Talking about the opportunities in the festive season, Amit Mathur, Director - Channel Sales, India, Research In Motion exclaims, “We are doing a lot of above the line communication on this and we thought that its time that we take it to the ground level to the consumers as well as the retail partners. We have announced some schemes which reiterate the fact that Blackberry stands for action and for all these Festive season is the best season. ”
This year the economic slowdown has dampened things to a large extent. However, during the festive season vendors and consumers both gear up for a jubilant time.
Emphasising on this, Manish Sharma, Managing Director, Consumer Product Division, Panasonic India, shares, “The economic condition of the country is not very strong, however Panasonic is taking initiatives so that Panasonic grows in this scenario also. We are focusing on diversifying the product portfolio. Focus is to celebrate and ignite vibrancy in this slowdown. As the season of celebrations is about to start, we at Panasonic India are delighted to add to the festive spirit with several enthralling schemes for our customers to bring in vibrancy and uplift consumer sentiments.”
Ritesh Chopra Country Sales Manager Norton India |
To make the festive season more exhilarating and enduring, FUJIFILM India has introduced latest digital camera models to the Indian market. “The new offerings include the new FUJIFILM XE1 camera that has mirror less interchangeable lens which can grant you the carefree feeling and you can enjoy movies with full enthusiasm. This fiscal we would like to touch 10% market share and the next fiscal we will aim for 15% share, though this year the first quarter has been slow, we expect the demand to improve with the advent of the festive season specially Durga Puja in the west,” says, Rohit Pandit, Executive Vice President, Fujifilm India.
Festive offer for End Consumer and Channel Partner…
Festive Season is a time of enjoyment. Obviously a lot of gifting and purchasing happens in this season. Thus, vendor announces innumerous offers both for the consumers and the Channel partners to cash in this opportunity.
“At Norton, we continuously look at innovative ways to add profitability for our channel business, while at the same time extending better value to our end customers. For the upcoming festive season, we have announced a very rewarding end user promotion, which entitles customers to a free 2nd year subscription of Norton Internet Security when they buy the 1st Year subscription. We are also planning to bring back our popular “Diwali rush” for our channel partners this year. It will be a simple point-based scheme, rewarding the channel on the eligible Norton products they purchase from the Norton Authorized Distribution Channel. We have planned for an extensive range of exciting rewards for our channel partners to look forward to this festive season. We have also made sure that the promotion has something for everyone across the different tiers of channel, not only in terms of choice of rewards or gifts, but also the achievement slabs that have been fixed,” informs, Ritesh Chopra, Country Sales Manager, Norton India.
Elaborating on the end consumer schemes, Sushmita of Kobian Pte Ltd. says, “We are announcing end customer schemes on our Tablets and Smart Phones as we have got an extremely warm acceptance and lots of appreciation for the entire mTab range. We shall like to make the festival time more colorful and bright with our added reward programs. We are announcing a Channel scheme for the festive quarter as this year the celebrations are spread across 3 months starting with Durga Pooja, Dusshera in Oct, Diwali in Nov and Christmas in December. The channel shall have attractions and additional points during the special festive days.”
Amit Mathur of Research In Motion further comments, “PAINT IT SPLAT is a display contest scheme and Retailer tie-ups scheme for the festive months of October and November. The Splat is a unique red icon which all BlackBerry users would easily symbolizes “action”. For all of us, Action Starts Here." He adds that to participate, the retailers have to display the BlackBerry POSM space in the most prominent and interesting manner. The contest is open to all BlackBerry selling outlets. The retailer will be evaluated by a 3rd party audit team at any time during the scheme period and will be assigned points as per his display. The retailer needs to then maintain the branding and display till 30th November, 2012. In addition to this, RIM also has a windfall for all retailers. All outlets achieving their October and November target would be entitled to a 2% extra bonus on their purchases. Another Scheme is FLIP (Fat Loss Incentive Program) which is formed in alliance with Gold’s Gym. All 48000 members across these 38 gyms can enroll to the program.
Finally…
In spite of the concerns over the diminishing footfalls at retail stores due to the economic slowdown, the festive season sees the retail space abuzz with new offerings, discounts and deals that add to the charm of shopping. Thus, this invariably brings in an increasing demand during this season of owning, gifting, sharing and celebrations.
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