WhatsApp becomes the most preferable medium of communications

WhatsApp has rapidly overtaken SMS messaging for their cost, speed, and ability to chat with people worldwide. There are over 48 crore WhatsApp active monthly users in India alone, making it the leading country in terms of WhatsApp audience size. Second-ranked Brazil has 118.5 million WhatsApp messenger users. WhatsApp is getting more popular by the day, with its user base expanding rapidly. WhatsApp is the mobile messenger and is the most popular messaging service worldwide. With WhatsApp Business, you can chat with anyone in the world virtually free, while mobile carriers commonly charge monthly fees for their texting service with extra costs for international messages.

WhatsApp messages bypass SMS roaming fees or fluctuating carrier costs because they’re delivered as an OTT messaging platform, making it ideal for businesses that communicate with customers outside of their regions. Secondly, WhatsApp bulk messages are a very effective method businesses use to contact leads and build customer loyalty. Bulk message campaigns can include videos and images, as well as the ability to express their message with an unlimited number of characters.

The app offers businesses a convenient and direct gateway to a variety of customer communications and campaigns. WhatsApp’s multi-device support functionality, which is currently in beta, allows you to use the app on multiple devices without the need for your phone to have an active Internet connection. The feature lets users sync their WhatsApp account on four devices at a time.

Many enterprises and government agencies are using WhatsApp for customer support and service, lead generation and relationship management. Now through the business account one can send the text up to 4096 characters. WhatsApp connects over 400 million users in India who trust it on messaging, audio and video calls. Companies into telecom, ed-tech, media and entertainment and BFSI are big adopters of the WhatsApp Business platform.

WhatsApp is having various Business Solutions and the WhatsApp APIs can help create a digital conversational environment wherein people can get their queries resolved, retrieve data, & you can communicate updates pertaining to public interests.

The advantage is now the citizens can self-serve their queries over WhatsApp as it comes with multilingual support. Secondly, WhatsApp APIs can be integrated with any backend technology to share request-based information or push public interest updates. Even people can file complaints & track them using WhatsApp. WhatsApp API engages them in one-way notifications such as order & payment updates, reminders, boarding passes and invoices, suggestions, and authentication codes, or two-way conversations like customer support and feedback surveys on their most preferred chat app.

However, it’s funny to hear that a common user can forward upto five persons at a time but through the WhatsApp Business Account (WABA) account your business can send and receive messages up to millions of whatsapp number at a time. With the adoption of digitisation, the business has increased to multi-fold and the previous report of WhatsApp reported revenues of Rs 6.84 crore in India, with a profit of ₹57 lakh. Our analysis says, the expected revenue of Whatsapp for 2021-22 to cross the figure which will be unbelievable. I would say just wait and watch.