WhatsApp Begins Showing Ads in Status Tab, Marking Its First Step into Advertising

Alongside this, WhatsApp is launching channel subscriptions for exclusive updates and promoted channels, signaling a broader shift towards monetisation and business discovery.



WhatsApp has officially entered the advertising arena with the rollout of ads in the Status tab, marking a significant shift in the platform’s long-standing stance against commercialisation. The new WhatsApp Status ads will appear between users' updates, much like Instagram Stories, though visibility will be phased and not all users will see them immediately.

With over 1.5 billion daily users, WhatsApp had previously steered clear of ads, even after Meta’s acquisition. However, the platform is now embracing WhatsApp advertising to diversify revenue streams and support business discovery. This move aligns with Meta’s broader advertising strategy, integrating monetization features across its ecosystem.

In addition to WhatsApp Status ads, the platform is launching channel subscriptions that allow users to receive exclusive content for a monthly fee. This feature enhances creator and brand engagement, while promoted channels will benefit from boosted visibility in the WhatsApp directory, adding a new layer to WhatsApp marketing opportunities.

These changes reflect WhatsApp’s evolving business model, turning the Status tab into a space for both social sharing and brand interaction. By carefully introducing ads and subscriptions, WhatsApp is aiming to balance user experience with its monetization goals, setting the stage for further commercial features in the future.

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