Wildcraft selects IBM to deploy CRM as-a-service-platform
The solution developed by IBM Services is powered by Artificial Intelligence (AI) & Machine Learning (ML) capabilities and analyses customer interactions with Wildcraft India at multiple touch-points. This 360-degree view of every shopper will help the company provide its customers a personalized shopping experience across all its channels.
The CRM-as-a-service solution ties into ‘The Circle’, Wildcraft’s customer engagement program which provides consumers with a single window to get all relevant information about the brands, products and services of Wildcraft. This initiative is part of the company’s growth plan to drive higher customer engagement by understanding their preferences.
As part of this new CRM solution, Wildcraft is introducing a virtual chatbot on their website and via WhatsApp. This virtual chatbot will be available in English and eight Indian regional languages (Hindi, Marathi, Bengali, Kannada, Oriya, Telugu, Tamil and Malayalam). The virtual chatbot will handle a high volume of inquiries, from general FAQ’s to questions about multiple topics including products, policies and procedures and even customer complaints.
“At Wildcraft, we have always believed in harnessing the power of the unknown. In the last couple of months, we have been able to reach out to some of the remotest areas in the country to enable everyone to be safe and be ready. A lot of these consumers are first time users of Wildcraft and it was necessary to create a mechanism to reach out to them effectively. Partnering with IBM allows us a robust technology driven platform to understand our consumers and their wants. This will help us make our products better and customise them according to the larger needs,” said Gaurav Dublish & Siddharth Sood, Co-Founders, Wildcraft India.
“We are proud to partner with Wildcraft India Pvt. Ltd to drive customer advocacy for higher brand affinity. IBM’s CRM-as-a-service platform has equipped Wildcraft with a 360-degree view to map their customers’ journey - from prospect, to customer, to brand advocate. Every customer will be nurtured at each stage to harness the real power of CRM, in today’s challenging times of the COVID-19 pandemic,” says Kamal Singhani, Managing Partner, Global Business Services, IBM India/South Asia.
The virtual chatbot will authenticate users and facilitate user-specific information and transactions. In addition to understanding the intent of customer conversation through natural language processing (NLP), it will analyse the sentiment of customer responses and transfer the conversation to a live agent, if need be.
Capgemini India inks agreement with The Energy and Resources Institute
Capgemini India has signed a Memorandum of Understanding (MoU) with The Energy and Resourc...
Capco partners with Coherent to drive Digital Transformation within Insurance and Banking
Capco and Coherent announced a new partnership to provide innovative technology solutions...
Speakers and participants in 2nd Odias in ML Global Conference deliberate the 'what's and 'how's of tapping the AI/ML opportunity
Hosts of entrepreneurs, technologists, policymakers, academicians, and industry executives...
Splunk Cloud Platform welcomes in New Era of Data-Driven Transformation at .conf21
Splunk has announced the latest enhancements to Splunk Cloud Platform and Splunk Enterpris...
Countdown of ASIRT SYNERGY BUSINESS CONCLAVE - 2021
Since the announcement of the newly conceived ASIRT SYNERGY BUSINESS CONCLAVE (ASBC), even...