Wipro bets big on AR & AI Technology, partners With mirrAr.Com

IT Giant Wipro bets big on AR & AI technology joined forces with mirrAR.com, India’s leading AR & AI technology platform for greater personalisation, elevated in-journey commerce & convenience. mirrAR.com is an immersive try before buy solution for luxury retailers, providing consumers with the opportunity to make more thoughtful purchases, post virtual visualization. From curating personalized routes and creating shopping lists to the ease of tracking items, Wipro has built a powerful technology to engage customers seamlessly through aisles in large indoor spaces and back home.

The indoor location market is projected to reach an impressive USD 20.35 billion by 2029, showcasing the increasing demand for advanced indoor navigation solutions. Similarly, the location-based services market is expected to surge to USD 29 billion by 2028, underlining the industry's rapid growth and potential.

Wipro is also all set to help spaces capture valuable customer in-store traffic data to understand behaviors and preferences, enabling seamless navigation. The indoor wayfinding solution essentially provides precise and up-to-the-minute directions within large indoor spaces.

The solution is being built on a strong positioning platform foundation, a Software development kit (SDK) for development & integration of indoor capabilities in new or existing apps, powered by a wayfinding module for quick integration of its functionalities into existing/new apps. 

The Integrated management web panel of the solution also includes a cartography functionality for uploading maps, creating point of interest (POIs), paths, geofences & reports. The advantages of this are limitless including a more effective store planning, identification of high-traffic areas for strategic place promotions & advertisements, enhanced safety measures, improved employee productivity and an improved customer service. 

“Embracing innovation has always been at the core of our vision, and our partnership with Wipro for their wayfinding solution exemplifies our commitment to revolutionizing the retail experience. By leveraging our AR and AI capabilities, we aim to redefine how customers navigate and engage within large indoor spaces, with Wipro. This collaboration underscores our dedication to creating cutting-edge solutions that seamlessly blend technology with real-world applications, ultimately enhancing the way people experience and interact with their surroundings.” adds Meghna Saraogi, Founder & CEO at mirrAR.com, on the potential of this partnership.  

“Navigating the physical world becomes more intuitive with AR-driven wayfinding applications. Users can receive real-time, context-aware information overlaid onto their physical surroundings. Whether exploring virtual cities or navigating augmented maps, AR enhances spatial awareness and simplifies navigation within the immersive world.” added Sudhakar Yadav, Spatial Solution Architect at Wipro.

With innovations like these, the future of in-store shopping sure looks promising. Wipro's commitment to excellence, coupled with mirrAR.com's expertise, is poised to reshape the way customers navigate and engage with products in retail spaces.

“With MirrAR’s virtual try on features Wipro plans to give customers an interactive and immersive shopping experience or products such as clothing, accessories before making a purchase.By bridging the gap between online and offline retail, it reduces uncertainty in buying decisions, leading to increased customer confidence and satisfaction.This not only contributes to higher conversion rates and reduced return rates but also positions brands as innovative and customer centric.It is becoming a valudable tool for retailers  seeking to differentiate themselves in a competitive market.” said Sudha Subarayan, Enterprise Mobility Architect, Wipro.

With the capability to also integrate with location-based services such as ordering food, event booking and now, virtual product try-ons, the wayfinding solution by Wipro is here to stay and in the coming times, will become a compelling use case for large indoor spaces across the globe. 

This technology based intervention brought up by Wipro and mirrAR will help in grabbing the opportunities that are emerging in Airports, Shopping Malls, hospitals and Offices. Here they are transforming the user experience in diverse settings, blending navigation convenience with the interactive exploration of products and spaces.