Wipro has released a research report describing how the communications industry can capitalize on opportunities in the high-growth enterprise mobility market. The report, "Winning the Enterprise Mobility Opportunity: Know your customers, or lose them," is based on interviews with 164 senior business and IT executives who are leading the development and adoption of enterprise mobility solutions within their organizations.
Wipro's primary research revealed that businesses are set to accrue significant benefits from enterprise mobility including sales growth, operational efficiency gains, and heightened employee productivity. The report puts forth the perspective that CSPs and TEVs must construct an integrated product development, marketing, and sales strategy that leverages their innate strengths and sets them apart from likely competitors.
"Communication Service Providers (CSPs) and Telecom Equipment Vendors (TEVs) must move out of their comfort zone – the communications layer - and delve into the provision of enterprise mobility applications that solve the complex business problems faced by their clients," said Ayan Mukerji, the Senior Vice President and Global Head of Wipro Technologies' Media and Telecom Strategic Business Unit.
