WITH DATA AND TECHNOLOGY READILY AVAILABLE, DATA-DRIVEN DECISION-MAKING SHOULD BE THE MAIN FOCUS

VINNY SHARMA
Marketing Director - Asia Pacific Japan & Middle East Africa, Securonix

“With the internet as the new marketplace, the role of marketers has also evolved dramatically, where they were the traditional guardians of the brand and managers of marketing budgets. Today’s marketers are growth drivers and revenue generators, leveraging data analytics and customer insights to forecast trends and drive measurable growth.

At Securonix, a leader in a domain as dynamic as cybersecurity, we believe marketing activities should establish stakeholder confidence while focusing on building customer-centric strategies. This includes creating extensive awareness about the evolving threat landscape while acting as innovation catalysts and capability builders to drive adoption. Securonix has a diverse partnership programme for MSSPs, VARs, technology partners, system integrators, and technology service distributors to deliver cutting-edge solutions to customers.

Marketers should understand that long-term strategic initiatives drive future growth while tactical execution brings in revenues and customer engagement in the short term. With data and technology at their fingertips, marketing leaders should focus on data- driven decision-making to predict market trends, adapting the right tactics and quickly responding to customers' behaviors and demands. We at Securonix leverage AI, automation, AI-powered search, and advanced analytics to personalize customer engagement, ascertain customer preferences, and optimize the performance of marketing campaigns in real-time. As a leader in the space, we share industry-valuable insights through publications, influencer events, webinars, and more. We believe marketing is a tool to cultivate trust, increase the adoption rate, and empower organizations to excel in an increasingly complex threat landscape.”